Electric Vehicle Market Moves Into Higher Gear With the Emergence of Mega Cities, Finds Frost & Sullivan

LONDON, August 11, 2010 - Electric vehicle (EV) manufacturers and dealers will be pleased with the
rising trend towards de-urbanization polarization of vehicle sizes. By 2020,
the emergence of mega super cities in developing economies will affect
personal mobility, driving the demand for EVs.

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New analysis from Frost & Sullivan (www.automotive.frost.com), 360
Degree Perspective of the Global Electric Vehicle Market - 2010 Edition,
examines the following markets: neighbourhood EVs (NEVs), city EVs (CEVs),
extended-range EVs (eREVs) and high-performance EVs (HPEVs).

"Most offices that are expected to move to the first-belt suburbs and
city centres will encompass the shopping areas (small-scale deliveries) and
living areas for 'double/single income, no kids' households," says Frost &
Sullivan's Automotive & Transportation Group Team Leader, Anjan Hemanth
Kumar. "In mega cities, offices and homes are likely to be adjacent to each
other, creating a favourable environment for EV deployment."

Rising concerns over greenhouse gases and depleting fossil fuel sources
are further solidifying the case for EVs. Car manufacturers are working on
business models that will make available the car and energy under the same
roof, opening up a plethora of opportunities for utilities, suppliers and
finance businesses.

Manufacturers are building sleek and sporty EVs to create interest among
customers who would be early adopters. Giving an EV distance capability of
more than 100 miles (160km) and enhancing the range and safety of batteries
are the key focus areas of development for EV manufacturers. However, the
prices of the initial EVs are likely to be prohibitive.

To counter this cost challenge, federal and local governments have passed
a series of legislation, benefits and rebates to help manufacturers offer
their vehicles at affordable prices.

"With the advent of lithium ion battery technology and innovative
financial models, the automotive industry is all set to witness a
revolutionary business case," notes Kumar. "Original equipment manufacturers
(OEMs) have little choice but to join in the drive to address the energy
crisis issue."

Associations and close participation among OEMs, battery manufacturers
and energy utilities will accelerate the introduction of EVs. Market
participants could also collaborate with environmental advocates and lobby
for benefits.

If you are interested in more information on this study, please e-mail
Monika Kwiecinska, Corporate Communications, at monika.kwiecinska@frost.com,
with your full name, company name, title, telephone number, company e-mail
address, company website, city, state and country.

360 Degree Perspective of the Global Electric Vehicle Market - 2010
Edition is part of the Automotive & Transportation Growth Partnership
Services programme, which also includes research in the following markets:
360 Degree Analysis of the European Electric Scooters and Motorcycles Market
and Sustainable and Innovative Personal Transport Solutions - Strategic
Analysis of Carsharing Market in Europe. All research services included in
subscriptions provide detailed market opportunities and industry trends that
have been evaluated following extensive interviews with market participants.

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    360 Degree Perspective of the Global Electric Vehicle Market -2010 Edition
                         M5B7

    Contact:
    Monika Kwiecinska
    Corporate Communications - Europe
    P: +48-22-390-4127
    F: +48-22-390-4160
    E: monika.kwiecinska@frost.com

www.frost.com

Monika Kwiecinska of Frost & Sullivan Corporate Communications - Europe, +48-22-390-4127, fax, +48-22-390-4160, monika.kwiecinska at frost.com