EU Decision on Nutritional Labelling: Alternative on the Home Stretch

Survey of the TU Chemnitz Confirms: Consumers Clearly Prefer the sCALe Food Labelling Over the GDA Industry Version

COLOGNE, Germany, June 16, 2010 - While on 16 June the European Parliament will discuss
in its first reading about the future of nutritional labelling a current
survey by the University of Technology (TU) Chemnitz shows: Developed by
scientists and health experts, consumers evaluate the sCALe significantly
better than the GDA. The sCALe conveys graphically in a colour scale
emphasising the energy content. Usage is provided by EgoFit health consulting
free of charge worldwide for labelling food packages.

(Photo: www.newscom.com/cgi-bin/prnh/20100616/395604 )

In a large-scale study by TU Chemnitz, over 1000
consumers were surveyed. "We find that the graphically reduced, colourful
representation of the sCALe is rated significantly more positive than the
GDA," says Prof. Dr. Henry Schulz, head of the study. The sCALe convinces
especially in the critical categories conciseness and comprehensibility and
throughout all age groups. The survey clearly shows that the sCALe fulfils
the requirements for an efficient and rapid orientation while shopping.

With the combination of quick and easy understanding
and a high level of usable information, the sCALe is recommended as an
alternative for the upcoming decision at European parliament as well as for
testing throughout the international food industry.

For advanced information for consumers, the sCALe is embedded in an overall
nutritional science concept. Detailed information is provided for consumers
by the means of an overall didactical concept and through various media
resources, for example a highly informative online database tailored to
individual needs.

About EgoFit and the sCALe initiative

For over 20 years, EgoFit health consulting has worked
in the area of nutrition, body analysis and human motion. Especially with the
background of trainings, a consortium of scientists and health experts
developed sCALe with the support of EgoFit. The aim is to even provide
consumers with little nutritional knowledge an understandable and
scientifically proven alternative nutritional labelling model besides
existing GDA or traffic light models. EgoFit's list of customers and
cooperation partners includes WHO, NASA, DLR, Robert Koch-Institute, medical
institutions as well as health insurance and health service providers.

Corresponding with this topic, additional graphics and
texts are provided online:

www.egofit.de/scale_alternative_naehrwert_kennzeichnung_presse.php

General information can be found at:

www.egofit.de/scaleeunews.php

    Press contact:

    Jessica Bodsch
    Tel.: +49(0)221-406-49-56
    bodsch@egofit.de

    www.egofit.de

    EgoFit Health Consulting
    Ramsau 2
    83088 Kiefersfelden
    Germany

Press contact: Jessica Bodsch, Tel.: +49(0)221-406-49-56, bodsch at egofit.de . EgoFit Health Consulting, Ramsau 2, 83088 Kiefersfelden, Germany.