European Handball Champions Engage and Grow Fan-Base With Globalpark Online Community

COLOGNE, Germany, July 14, 2010 - European Handball Club 2010 Champions VfL Gummersbach rely on Globalpark
(www.globalpark.com/) technology to engage and grow their fan base.
Together they have built an online community, accessible at
www.My-VfL.de that encourages fans to get involved with game and
promotion planning, and helps the ball club test and launch marketing
campaigns.

The online community has engaged fans through surveys, chat, virtual
gatherings, and weekly newsletters since the summer of 2009. It also
encourages user-generated content - videos and diaries - and uses co-creation
techniques to develop, and execute, new fan chants, banners and t-shirts.
(See more online: www.globalpark.de/files/my_vfl_eng.pdf)

Thorsten Hoenen, Marketing Director at VfL Gummersbach, says "Globalpark
has helped us get closer to our fan base, and provided the infrastructure to
bring their ideas and feedback to life for a better overall fan, brand and
club experience. Our fans have really taken to the community: the number of
members continues to increase, but even more importantly the fans and the
club have more regular and meaningful communications."

Dr. Lorenz Graf, CEO of Globalpark concludes: "Fan and customer
communities allow organizations to both engage audiences and capture valuable
insights. It is an approach that marries marketing strategy with the
intrinsic PR-value of research, and can be applied towards the creation of
better products, happier customers and word-of-mouth marketing."

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony
Music, TNS and Warner Music. Globalpark is staffed by renowned research
pioneers, with offices across the US, UK, Germany and Austria.

For further information, please visit www.globalpark.com

For press inquiries, please contact: Lucy Green, PR Consultant, Greenfields Communications, lgreen at greenfieldscommunications.com Tel: +44(0)7817-698366