Medix Uses Globalpark to Glean Insights From Over 20,000 Opinion Leaders

By Globalpark, PRNE
Monday, September 20, 2010

LONDON, September 21, 2010 - Globalpark (www.globalpark.com), a leading provider of panel
community and survey software, has become the preferred feedback management
platform for leading independent market research consultancy, Medix. By using
Globalpark technology, the company is able to measure the opinions of a niche
audience - healthcare professionals - on a range of topics and thus provide
valuable custom research to its pharmaceutical clients.

Working with Globalpark ensures the company can effectively manage a
20,000+ member research panel to glean accurate insights from a hard to reach
niche audience. It also allows the research team at Medix to enjoy a more
flexible approach in building questionnaires, fielding across multiple
languages, and performing data analysis in real time. "Using Globalpark has
been extremely beneficial to Medix. It allows easy management of a large
panel featuring members of numerous professions, as well as helping us to
meet the research needs of our clients with flexible and rapid data
collection and results production," commented Rino Coladangelo Chief
Executive.

Healthcare in and of itself continues to be a hot topic globally, and
there has been a surge of activity to better understand the market dynamics.
"Medix has done an astounding job gaining access to a group of people that
are notoriously difficult to reach - we are happy to play a part in that,"
comments Alex Wilke, Managing Director at Globalpark UK Ltd.

About Globalpark

Globalpark provides panel community and survey software that enables
organizations to manage what matters across the enterprise. By capturing
feedback and tracking behaviour of customers, employees and partners, they
gain insights that drive better business decisions. By identifying and
empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and
globally-tested by leading brands and top market research institutes,
including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony
Music, TNS and Warner Music. Globalpark is staffed by renowned research
pioneers, with offices across the US, UK, Germany and Austria

For press inquiries please contact: Lucy Green Tel: +44(0)7817-698366/ +44(0)20-8778-3784 email: lgreen at greenfieldscommunications.com

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