Chooses Slough to House 75 Super Computers for 2010 FIFA World Cup South Africa

Sunday, May 23, 2010

Cape Town, Johannesburg, Durban … Slough

ZURICH, May 24, 2010 -, the world's official football website, today
announced the tech spec for its server farm in SLOUGH to house its 75 super
computers to support a massive 70,000,000 page views per hour during the
World Cup. is expected to serve over 5.5 billion page views to
fans over the 2010 World Cup, compared to the 4.2 billion recorded in 2006.

Over the past four years the world has acquired an appetite for online
video, which will satisfy with the help of two petabytes (2,000
gigabytes) of video streaming bandwidth. To put the statistic into context,
the CGI extravaganza Avatar required just one petabyte of local storage to
render its spectacular 3D effects.

Matt Stone, Head of New Media at FIFA, commented:

"The 2010 FIFA World Cup South Africa brings people from all
over the world together with one common passion: to celebrate the beautiful
game, non-stop, for a whole month. This is the first social media World Cup,
where ordinary fans can become instant pundits from their living rooms. As
the most popular sports event site in the world, will provide the
authoritative content to bring the online football community together."

Matt Stone continued:

"Slough was the natural choice for to house its
additional bandwidth requirements. The state-of-the-art venue offers security
and will ensure rapid delivery of the online experience to fans."

From Slough, is distributed globally to tens of
thousands of servers which then send content to users from the closest
location, meaning the fastest possible download speeds.

Particularly avid users are the millions of worldwide members
of the free-to-join club, the world's largest online community of
football fans. British fans now make up 6% of all Club members, the largest
contingent in Europe.

About, the world's official football website, is the online
heart of football.

Recognised as the world's most authoritative football website,
unrivalled for depth, insight and accuracy, reliably and impartially
delivers the global football message across multiple digital platforms to an
international community of millions of professionals and enthusiasts.

Constantly updated, (live since 1995) offers the
latest news, video highlights, historical data, contact with the stars,
behind-the-scenes access, and — through the free Club — a global
meeting point for people who care about football.

In addition, supplies a one-stop shop for retail,
event ticketing, accommodation and hospitality. Through serving the global
football community it also delivers value to's commercial partners
(Adidas, Coca-Cola, Emirates, Hyundai, SONY, VISA) and World Cup sponsors
(Budweiser, Castrol, Continental, McDonalds, MTN, Satyam, Seara, Yingli

In an average month, attracts approximately 5 million unique
users and generates over 80 million page views. The 2010 FIFA World Cup is
predicted to generate over 5 billion page views.

About FIFA

FIFA (Federation Internationale de Football Association), an
association governed by Swiss law, was founded in 1904 and is based in
Zurich. It has 208 member associations and its goal, enshrined in its
statutes, is the constant improvement of football. FIFA employs some 310
people from over 35 nations and is composed of a Congress (legislative body),
Executive Committee (executive body), General Secretariat (administrative
body) and committees (assisting the Executive Committee).

    For more information, please contact:

    Matt Stone
    Head of New Media
    Telephone: +44(0)7521-683-831

For more information, please contact: Matt Stone, Head of New Media, Email: matt.stone at, Telephone: +44(0)7521-683-831

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