Inspirational Location-Based Travel Content From Rough Guides now Available Through Whatser

By Sogeo, PRNE
Tuesday, December 7, 2010

AMSTERDAM, December 8, 2010 - SoGeo today announced that leading travel content provider Rough Guides
is an official content partner for its recently launched mobile application,
Whatser. Whatser is a location-based mobile app that suggests where to go
based on places users and their friends like.

Users can engage with trusted travel content from Rough Guides along with
other content providers, in addition to following their friends to receive
personalized suggestions - for the ultimate list of the best things to see
and do in Europe's top cities. Rough Guide content for Paris, London,
Amsterdam and Rome has launched on the application and will be followed by
Barcelona and Berlin, with further destinations planned in 2011.

The Rough Guides content is available to view free of charge for one
year, to any user that signs up before 31 December 2010; after which a
one-time fee of 2.99EUR per city and per year will apply. In addition to the
general reviews of top attractions, Rough Guides also offers its Not to Miss
and Authors' Picks selections through Whatser. Tags will be added to spots to
identify these specific places and users can also perform a search for these

For a quick start, users can connect their existing social networks from
Facebook, Twitter, Gowalla and Foursquare to their Whatser account. The Rough
Guides content can be found by following Rough Guides under the friends tab.

Liz Statham, Marketing & PR Manager for Rough Guides said: "Today's
traveler wants information that they can trust, available to them in whatever
format best meets their needs. Rough Guides are known for telling it like it
is and we're pleased that users can now access our information via the
Whatser app, offering the usual Rough Guide blend of trusted content and
travel inspiration for Europe's top cities."

"Having Rough Guides content available in Whatser, offers even more
inspiration to our users. Inspiration to discover spots in their own cities,
and also in other cities, while traveling," commented Michiel Verberg,
Director Marketing and co-founder of SoGeo.

Notes to Editors:

Whatser is available in public beta, for the iPhone, in the iTunes app
store ( A Blackberry
and Android version are being developed. For users of all other phones, there
is a mobile website version available at All content is
available in English and globally and also fully accessible through

Screenshots are available upon request or under

Michiel Verberg and Anna Hogrebe from SoGeo will also be attending LeWeb
in Paris on December 8th and 9th. Please do reach out to them through the
below contact details to meet them in person.

About Rough Guides

Rough Guides, a leading travel and reference brand, has sold over 30
million books since 1982, with on average one sale every 10 seconds. As an
award-winning CoolBrand(R) - with a mix of accurate, up-to-date information
and contemporary writing - Rough Guides is passionate about travel and
renowned for telling it like it is. Rough Guides also create bespoke travel
content for a range of formats from customised print guides to mobile
applications, visit for more information.

Rough Guides are part of the Penguin/Pearson family who have offices
worldwide. Start your journey at Make The Most Of
Your Time On Earth(TM)

About Whatser

Whatser is a mobile application that suggests where to go based on places
users and their friends like. SoGeo ( developed
Whatser ( on top of the SoGeo API (

About SoGeo

SoGeo ( provides a platform for mobile and
web, enabling businesses to create location-aware communities around their
brands, products and services. The platform is accessible through the SoGeo

Media Contact: Anna Hogrebe, PR Manager - SoGeo, +31-681-351-700, anna at

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