Frost & Sullivan Award Highlights FAS's Commitment to Customer Value Enhancement

By Frost Sullivan, PRNE
Tuesday, December 14, 2010

LONDON, December 15, 2010 - The 2010 Frost & Sullivan European Solenoid Valves - Customer
Value Enhancement Award for European Life Sciences OEM customers is presented
to Fluid Automation Systems (FAS).


A history of innovative valve design, coupled with technical expertise,
strong customer orientation and OEM specific solutions has enabled FAS to
bring enhanced customer value to a variety of industries.

Recognised as a leader in miniature fluid control technologies and
engineered solutions, FAS has established a solid reputation for offering
continual precision performance to even the most demanding OEM applications.
FAS's success stems from their competitive differentiation strategies which
include sector specific engineering expertise, LEAN manufacturing and the
creation of measureable added value for their customers. This value is
delivered through three primary objectives: 1) The creation of a
co-development partnership; 2) The development of tailored OEM applications
through high precision engineering solutions; and 3) A lower total cost of
ownership for their customers.

FAS offers an established, global sales network. This is driven by their
KAMs and BDMs who are structured according to typical industries of operation
and the global FAS and parent company - IMI / Norgren - network. This enables
FAS sales teams to provide industry expertise alongside comprehensive OEM
application advice. A critical link with the customer is established; rapid
feedback into the Norgren continuous improvement process is enabled which, in
turn, drives productivity improvements, innovation and technology. A local
level approach to industries and product engineering ensures a rapid and
measureable response. This has helped to build the FAS brand, whilst
simultaneously providing Customer Value Enhancement too.

As such, FAS valves have gained a global reputation for providing highly
reliable, highly durable and highly consistent products - among others within
the most demanding hospital, clinical and home healthcare applications.
Indeed, medical device OEMs across the world have turned to FAS Life Sciences
to build and co-develop application-specific gas and fluid control components
and solutions.

"A co-development oriented approach, supported by professional project
management, allows the company to design OEM application-specific valves.
This creates measurable value for the customer which the company then
leverages in terms of pricing" remarks Gokhale, Frost & Sullivan analyst.
"FAS have a value-driven pricing structure that has enabled them to maintain
a competitive edge over low-cost products from Eastern Europe and China,
whilst their market share in these same areas and global regions continues to

In co-ordination with the Life Sciences sector, FAS has engineered and
co-developed hundreds of other 2-way and 3-way miniature solenoid valve
designs and configurations. These are used for the environmental, food &
beverage, printing, semiconductor, oil & chemical, analytical sciences and
rail markets.

Following an acquisition by IMI Norgren in 2004, FAS has successfully run
a number of customer-focused initiatives that have helped OEMs order products
and parts online. Norgren's "Engineering Advantage" initiative provides
direct access to the FAS engineering team, who hold the skills to design the
right product for even the most critical pneumatic/liquid control functions.

The Frost & Sullivan Award for Customer Value Enhancement is presented
each year to the company that has demonstrated excellence in implementing
strategies which proactively create value for their customers, with a focus
on improving the return on investment made by product/service purchases. This
Award recognises the company's inordinate focus on enhancing the value that
its customers receive, beyond simply good customer service, leading to
improved customer retention and ultimately customer-base expansion.

Frost & Sullivan Best Practices Awards recognise companies in a variety
of regional and global markets who demonstrate outstanding achievement and
superior performance in areas such as leadership, technological innovation,
customer service and strategic product development. Industry analysts compare
market participants and measure performance through in-depth interviews,
analysis and extensive secondary research in order to identify best practices
in the industry.

    Frost & Sullivan Contact:

    Emily Bailey
    Promotions Coordinator
    Best Practices
    Frost & Sullivan
    P: +44(0)207-915-7869
    F: +44(0)207-730-3343

Emily Bailey, Promotions Coordinator, Best Practices, Frost & Sullivan, +44(0)207-915-7869, fax, +44(0)207-730-3343, emily.bailey at

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