Game Developers Conference Europe Concludes Successful 2010 Event

BERLIN, August 18, 2010 - Game Developers Conference(TM) Europe 2010 (GDC Europe) has concluded a
successful showing on Wednesday, August 18th with a final count of nearly
1,500 game professionals representing more than 45 different countries coming
to the Cologne Congress Center East in Cologne, Germany for 3 days of
learning, networking, and inspiration. Thanks to a strong lineup of speakers,
ranging from famed game developer Warren Spector of Disney's Junction Point,
to Hermen Hulst of Guerilla Games, the show presented an esteemed selection
of 170 European and international speakers, a total of 40 exhibitors and
sponsors and 275 media representatives covering game development on PC,
social networking sites, consoles and mobile platforms. GDC Europe returns to
Cologne, Germany on August 15-17, 2011.

Keynote speaker Warren Spector, creative director of Disney's Junction
Point Studios and creator of the critically-acclaimed Deus Ex series, helped
usher in the event with a lyrical speech discussing videogames as a medium
unlike any other, with an unparalleled power to transport the player to
completely believable worlds. In the opening day's second keynote, Tencent
Games VP Bo Wang helped to put the bourgeoning Chinese tech/game market in
perspective, detailing his company's meteoric rise to earn more than 568
million active user accounts and US$1.3 billion U.S. dollars in revenue from
January 2010 to the end of June 2010. The opening day also saw the first of
the "Focus Russia" series of sessions, in which Dmitry Lyust and Konstantin
Popov offered their overview of the Russian market, and their assessment of
how the already-lucrative market could expand from US$223M USD in 2009 to
US$400-410M USD by 2012.

Day two of GDC Europe saw an eclectic mix of speakers take on a variety
of topics, including keynote speaker Heiko Hubertz, CEO and founder of
Bigpoint, who offered his audience a close look at how to conduct business in
America as a European company, and the cultural and economic differences that
need to be addressed to overcome the divide between European and America
markets. On the console development side, Hermen Hulst, the managing director
of Guerrilla Games, discussed the genesis of Killzone in his keynote,
elaborating on how the team's successes and failures ultimately culminated in
the creation of a Sony-owned AAA console powerhouse.

On Wednesday, Lloyd Melnick of Playdom, Alex Ruzhentsev of 101XP Inc,
Stefan Lampinen of Speltjanst and Chris Stanton-Jones of Catapult Business
Solutions offered their takes on the expanding Russian games industry from
the perspective of business leaders working in the Russian market. The busy
roundtable gave voice to a growing chorus of industry pioneers seeking
opportunity in the fertile Russian soil. From an booming geographic location,
to a booming software platform, the PopCap Games postmortem on Bejeweled
Blitz offered an insider's look at how the wildly successful casual games
publisher managed to bring their success to the world of Facebook and social
gaming, ultimately gaining a loyal following of 10 million active players
before being adapted on the iPhone and as a PC-downloadable product.

"GDC Europe is a truly international show, spotlighting not only
pan-European developers and publishers, but covering markets in North
America, Asia and everywhere in-between," said GDC Europe Director Frank
Sliwka. "With another great show completed, GDC Europe has shown that despite
all the changes in the evolving world of game development, events like this
help to unite all industry professionals with key insights into how to push
the medium even further, and how to successfully develop for different parts
of the world."

In addition to the conference content, GDC Europe offered several
opportunities for creative exchange and business development, with venues
including the GDC Europe Expo Floor, VIP Lounge, and the GDC Europe Business
Lounge at gamescom, plus a host of industry parties. More than forty
exhibitors and sponsors from Belgium, Germany, the Netherlands, Russia,
Sweden, the UK and the USA registered for the exhibitor zone measuring 650
square meters. Exhibitors included Crytek, Bigpoint, Epic, Howest University,
Imagination Studios and Intel. In addition, GDC Europe also hosted for the
first time a business Lounge at the accompanying games expo, gamescom, at
which Autodesk, Crytek, Epic, Zotac, DigiProtect, Level 3 exhibited. All
Access pass holders to GDC Europe will also gain access to the video, audio,
and presentation recordings at GDC Europe shortly after the event through the
GDC Vault.

For a more information on GDC Europe, visit: www.gdceurope.com.

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    MEDIA CONTACT:
           Brian Rubin
           fortyseven communications
           +1-212-391-4707
           brian@fortyseven.com

           Susanne Tenzler-Heusler, Europe
           +49(0)173-3786601
           kontakt@brandvorwerk-pr.de

    GDC EUROPE CONTACT:
           Frank Sliwka, VP European Business Development
           +49(0)171-1288898
           frank.sliwka@ubm.com

           Ben Veechai, North America
           +1-415-947-6280
           ben.veechai@ubm.com

Brian Rubin of fortyseven communications, +1-212-391-4707, brian at fortyseven.com; or Susanne Tenzler-Heusler, Europe, +49-(0)173-3786601, kontakt at brandvorwerk-pr.de, both for UBM TechWeb Game Network; or Frank Sliwka, VP European Business Development, +49-(0)171-1288898, frank.sliwka at ubm.com, or Ben Veechai, North America, +1-415-947-6280, ben.veechai at ubm.com, both for GDC Europe