Give the Gift of Security This Holiday Season

Easy Energy Introduces YoGen

WASHINGTON, November 19 - While it may not be possible to put "peace on Earth" on holiday lists
this season, thanks to YoGen(R), an innovative product from Easy Energy (OTC
Bulletin Board: ESYE), one can still give the gift of "peace of mind!"

The world's first fully-sustainable, handheld charging device, YoGen
connects to many small personal electronic devices known to man. Through
repeated pulls on the attached ripcord, similar to the motion of a yo-yo,
YoGen generates sufficient power to charge cell phones, iPods, PDAs and MP3s
some cameras and other devices.

"Mobile electronics have become a part of who and what we are today and
how we live our lives," says YoGen CEO Guy Ofir. "One of the most frustrating
things we face is when a dead battery shuts down our technology. With the new
YoGen universal charger, this problem is now a thing of the past."

The device, Ofir says, operates exclusively through "green" human powered
energy, ideal for those who are traveling, hiking, camping or on the go. The
patent pending technology triggers an internal alternator that charges a
device within minutes through a charge/time ratio similar to that of standard
wall chargers. Ergonomically designed, YoGen weighs just 98 grams - less than
3.5 ounces - and fits easily into the palm of one's hand.

"With a YoGen in your travel bag, backpack, briefcase or in the glove
compartment of your car, you are never out of touch," Ofir says. "Just a few
pulls on the ripcord is enough to keep you connected, especially in an
emergency."

With the holidays just around the corner, this Yogen would be a great
gift item for anyone. Targeted for global retail distribution in second
quarter 2010, YoGen is available now for online holiday purchases through
www.YoGenStore.com. Priced at US$39.99, each YoGen unit includes an
assortment of adaptor tips.

For more interaction with YoGen, follow the product on Twitter at
www.twitter.com/yogencharger and check out the brand-new YoGen YouTube
channel, currently featuring their "Castaway" video at
www.youtube.com/yogencharger. For additional information, visit
www.easy-energy.biz.

About Easy Energy, Inc.

Easy Energy, Inc. is the inventor and manufacturer of the YoGen(R)
product suite, a series of highly innovative, compact, efficient,
user-friendly manpowered chargers for use with small to mid-sized portable
electronics devices. The company is dedicated to providing an economical,
uniquely effective solution to the currently underserved need of the almost
limitless numbers of users of portable electronics devices, from cell phones
and iPods to PDAs and notebook and laptop computers, for a type of power
source that will ensure the ability of those devices to operate in
circumstances in which conventional recharging sources are unavailable. It is
the company's ultimate goal to produce a comprehensive selection of user
friendly, uniquely efficient, industry leading products, which will
successfully target and satisfy the enormous worldwide demand for practical,
compact, "green energy producing" manpowered chargers. Easy Energy, Inc. was
incorporated in the State of Nevada in May of 2007. For additional
information, visit www.easy-energy.biz.

    MEDIA CONTACTS:
    Brotman - Winter - Fried Communications
    Kerry Lynn Bohen, cell +1-202-468-8300, kerry@bwfcom.com
    Cher Murphy, cell +1-571-263-2128, chermurphypr@gmail.com

Kerry Lynn Bohen of Brotman - Winter - Fried Communications, cell, +1-202-468-8300, kerry at bwfcom.com; or Cher Murphy, cell, +1-571-263-2128, chermurphypr at gmail.com, both for Easy Energy, Inc.