GoAdv Appoints Giovanni Fantasia as Group COO

DUBLIN, July 5, 2010 - GoAdv (www.goadv.com), one of the fastest growing
digital media companies in Europe (Source: GP Bullhound Media Momentum 2010),
is pleased to announce the appointment of Giovanni Fantasia as Group COO.
Bringing to the company over 15 years experience in the internet, technology
and management consultancy sectors and a solid background as a strategic,
hands-on general manager, Giovanni will be responsible for GoAdv's overall
Group operations, including Marketing & Sales, Product, Technology,
R&D/Innovation and HR, as well as defining and managing Group strategy.

Based at the company's Rome office, Giovanni joins the Group
from his previous position as AutoScout24 Group's Vice President of Sales,
headquartered in Munich, (part of the Deutsche Telekom Group) and CEO of
AutoScout24 Italy. The AutoScout24 Group is the biggest and best known
European internet marketplace for car sales and marketing, strongly
integrated into the Automotive Distribution Network value chain.

During his time within the Group, Giovanni's numerous
achievements included raising overall Group revenues by 22% and increasing
Italy's revenues over 5 times and traffic numbers over 8 times.

Previously Giovanni worked for 5 years at McKinsey & Co as a
Management Consultant where his main role involved the full-time
responsibility of client projects and relationships at top management and CxO
level. He also spent 5 years at Hewlett-Packard as R&D project manager and
later Business Development manager. He started his career at IBM Research
Center.

Salvatore Esposito, CEO of the GoAdv Group, said, "Giovanni
Fantasia is a key hire for GoAdv during a time of tremendous growth and
change within the company. We are delighted to welcome him to the team and
look forward to putting his considerable experience into practice across the
Group properties. His strategic thinking, leadership and international
mindset are skills that will greatly enhance our entrepreneurial management
team."

Giovanni Fantasia, COO GoAdv Group, comments, "As the market
for the production of quality content at scale and on demand increases,
GoAdv's position in the sector is becoming increasingly strong. In the last
few months GoAdv has secured its position as European leader across its
network of over 500 web properties with multilingual content. By making the
multilingual quality content production its key unique asset and by applying
its core expertise in matching advertisers and web users' needs, GoAdv is
clearly at the forefront of this new era in online publishing. It's an
incredibly exciting time to be joining the company and I look forward to
contributing to the Group's continued growth and success."

About GoAdv

The GoAdv Group is Europe's 4th fastest growing larger digital
media company (GP Bullhound Media Momentum 2010) and winner of the 2010 Red
Herring Europe 100. Created in 2004 the Group crowdsources, distributes and
monetizes over 15,000 items of compelling, multilingual content per month for
a wide network of 500+ fully owned and operated websites including Excite
Europe, Better Deals, Blogosfere and the Nanopublishing network. The media
properties generate over 20 million unique monthly users (Source: Comscore
Jan 2010).

GoAdv is a pan-European company and has a staff of over 140
working across offices in Italy, Ireland, and Asia, active in the UK,
Germany, Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and
Brazil.

www.goadv.com

    Contacts
    GoAdv:
    Amanda Lorenzani, Head of Communications
    lorenzani@goadv.com

GoAdv: Amanda Lorenzani, Head of Communications, lorenzani at goadv.com.
+44-(0)7900-255-970