Google to Reveal 2011 Strategy at ad:tech London

LONDON, September 13, 2010 - Search giant to run free sessions as part of its Google Ads Factory tour,
including what's next for display, mobile and video. Google head of YouTube
and display will discuss the future of advertising online.

As a partner of ad:tech, Google will be running free-to-attend sessions
as part of the Google Ads Factory tour. Over the two days, the tour will look
at how best to utilise Google's advertising solutions in four main product
areas: search, mobile and local, Google display network and analytics.

These exclusive sessions will include the latest innovations within these
product areas, as well as expert guidance from Google themselves on how to
maximise the results of your campaigns.

ad:tech London is a major event for advertisers, media owners and
agencies interested in digital and its effect on advertising and marketing.

At the conference, Google head of YouTube and display, EMEA, Benjamin
Faes will discuss display advertising's future. Online ads won't be dull and
ignored, they will deliver ever-increasing revenues for online publishers and
will be highly useful and relevant to the billions of users viewing them on
their screens. Google VP of product management, will share the company's
vision, give a futuristic view of what display will look like in the years
ahead, and what Google's doing to get us there.

Ian Carrington, director of mobile ads EMEA at Google will deliver a talk
entitled 'Why and how to develop your mobile strategy' while other key
sessions with a mobile spin include 'The explosion of apps: Key industry
perspectives revealed'.

Participants here include Alexandre Mars of Publicis Group, Patrick Mork
of GetJar, Alistair Crane of Grapple and others.

ad:tech London comprises of an exhibition, 120+ educational seminars and
a conference comprising of more than 100 international speakers.

Entry is free for selected seminar sessions: the Mobile Marketing
Theatre, The Apps Zone, Google Ads Factory and more.

>>> Register for the FREE exhibition and seminars (
www.register4adtech.com/London10/en/SessionExpiree.aspx)

>>> Book your tickets to the conference (
www.ad-techlondon.co.uk/adtech2010/conference/pricing.html)

For more information visit www.ad-techlondon.co.uk

Notes to Editors:

ad:tech London 2010 is taking place at Olympia National, London, 21-22
September 2010.

About ad:tech

ad:tech London, part of the Daily Mail Group and in its sixth year, is
firmly established as the premier UK Exhibition and Conference exclusively
dedicated to the online advertising and marketing industry.

ad:tech provides a meeting point for 8,000 marketers and advertisers. It
comprises of a paid-for conference, free exhibition and free educational
seminars.

ad:tech aims to address the dynamic digital marketplace and the issues
facing advertising and marketing functions as they look to stand out from the
crowd and discover the next generation of opportunities.

This year, brands, agencies, publishers and solution providers include:
Google, Twitter, Facebook, YouTube, Coca Cola, Louis Vuitton, DELL, BT, Moshi
Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves,
Publicis Group, Daily Mail and General Trust, Mirror, Neo@Ogilvy and
MindShare.

The show originates from the USA, where for 15 years it has been
showcasing. Underpinned by the support of industry leaders, key associations,
governmental organisations and academic experts, ad:tech London's reach
extends to every marketing decision maker throughout Europe.

ad:tech conferences currently take place in New York, San Francisco,
London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue
to expand globally in order to provide online marketing communities with
great opportunities to network, share best practices and ideas everywhere in
the world.

www.ad-tech.com

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General
Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies
in the UK. dmg :: events was founded in 1989 and in 20 years has managed
exhibitions, conferences and online platforms for many industries in 25
countries. dmg :: events produces more than 300 market-leading trade
exhibitions, consumer shows and fairs each year and publishes 45 related
magazines, newspapers, directories and market reports. dmg :: events employs
more than 700 people and maintains a worldwide presence through more than 30
offices in the United States, Canada, the United Kingdom, France, the United
Arab Emirates, India, China and Australia. For more information on dmg events
please visit www.dmgevents.com.

    Press passes:

    Laura Paterson, ad:tech, t +44(0)20-3180-6591
    PR
    Laurapaterson@dmgevents.com

    Further information:
    Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594
    Editor
    catherinethurtle@dmgevents.com

    General information:
    Christophe Asselin, ad:tech, t. +44(0)20-3180-6678
    Event director
    christopheasselin@dmgevents.com

Press passes: Laura Paterson, ad:tech, t +44(0)20-3180-6591, PR, Laurapaterson at dmgevents.com . Further information: Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594 Editor, catherinethurtle at dmgevents.com . General information: Christophe Asselin, ad:tech, t. +44(0)20-3180-6678, Event director, christopheasselin at dmgevents.com .