Great Ormond Street Hospital the Winner in Battle of the Celebrities Between Morgan and Sugar

LONDON, January 18, 2011 - Great Ormond Street Hospital in London benefited from a charitable
donation after Piers Morgan and Alan Sugar donned their boxing gloves in a
battle to collect the most followers on Twitter by Christmas.

The recent 'tweet off' between the two stars set the scene for an
interesting challenge to emerge. Only days after joining the Twitter
community, Piers Morgan bet rival Lord Sugar that he could exceed Sugar's
200,000 followers in time for Christmas day. If Morgan won the wager, then
Sugar had to donate donate GBP5,000 to Great Ormond Street Hospital
(www.gosh.nhs.uk/). If Morgan did not exceed Sugar's Twitter
following, then he would be the one to donate GBP5,000 to the children's
charity (www.gosh.org/).

Alan Sugar emerged from the competition victorious with Piers Morgan
having to hand over a cheque for GBP5,000 to the children's hospital as a
result. After conceding defeat however, Piers doubled his donation to
GBP10,000 while Alan pledged to quintuple that amount, donating a total of
GBP50,000.

Both Morgan and Sugar held nothing back during the competition. Piers
Morgan jabbed at his rival, tweeting: "Remember the dentist's warning
everyone: too much Sugar will rotten you. So unfollow Lord_Sugar
immediately." Morgan remained confident in his ability to beat Lord Sugar's
follower count by Christmas day. "I'm not liked, no. I'm loved," he claimed.

As Piers Morgan flew to New York to prepare for his 2011 American
television prime time show "Piers Morgan Tonight," Lord Alan Sugar tweeted,
"I need to warn the USA about Piers Morgan."

"What's your flight number, I want to send apology to cabin staff, they
don't know what they are letting themselves in for."

As Piers Morgan's follower count closed the gap every day, he tweeted to
Sugar: "Gap closing every single day… start panicking my Lord." In the end
though, Lord Sugar was the victor. Great Ormond Street Hospital gratefully
received the donations from both Morgan and Sugar last week.

Charity challenges (www.gosh.org/get-involved/) and similar
fundraising ideas (www.gosh.org/get-involved/hold-your-own-event/) now
make a significant contribution to donations to UK charities.

About Great Ormond Street Hospital:

Great Ormond Street Hospital is an international centre of excellence in
child healthcare and together with its research partner, the UCL Institute of
Child Health, GOSH forms the UK's only academic biomedical research centre
specialising in paediatrics.

Since its formation in 1852, the hospital has been dedicated to
children's healthcare, children's medical research (
www.gosh.nhs.uk/research_and_development/) and to finding new and
better ways to treat childhood illnesses. Great Ormond Street Hospital has
over 175,000 patient visits each year for the rarest and most complex
conditions. In addition to providing health advice and promoting healthy
eating, the hospital offers the widest range of paediatric services under one
roof in Britain, and pioneers new treatments and drugs through its research
body, the UCL Institute of Child Health (ICH).

    PR Contact:

    Rory Natkiel
    Digital Marketing and Insight Manager
    40 Bernard Street
    London
    WC1N 1LE
    +44(0)2072393111

www.gosh.org

PR Contact: Rory Natkiel, Digital Marketing and Insight Manager, 40 Bernard Street, London, WC1N 1LE, +44(0)2072393111