Green Energy Options Teams with Ember To Make Energy Savings Visible

By Ember Corporation, PRNE
Monday, February 21, 2011

GEO integrates Ember ZigBee technology into its energy management display systems

CAMBRIDGE, England and BOSTON, February 22, 2011 - Cambridge, UK-based Green Energy Options (GEO) has selected Ember's
ZigBee wireless networking technology for developing energy management
displays that can help building and home-owners cut their energy costs and
carbon footprint.

GEO specializes in consumer-facing displays, energy management hubs,
associated sensors and energy apps for smart phones, PCs and iPads. The
company's mission is to "make energy visible" through a range of energy
display products that are easy, engaging and enable people to take control of
their energy consumption.

The company has integrated Ember's ZigBee chips, ZigBee PRO networking
software, and ZigBee SE (Smart Energy) Suite into its family of wireless
devices. GEO is working with meter manufacturers and utilities worldwide to
help deliver Ember-enabled "push" energy monitors that feed energy
information directly into a consumer's front room over a ZigBee network. For
example, GEO has developed a new connected home product for its customer
Scottish Power, a leading UK energy company, using Ember's technology to
communicate with the utility's smart meters. GEO also offers an Ember-enabled
one-touch controller that gives users the ability to control appliances
simply from the display so that they can react immediately to real-time
energy information.

"Ember's ZigBee chips and software are the best in the industry. But what
really sold us on Ember was its Smart Energy Suite of tools and software that
enabled us to rapidly develop ZigBee-certified solutions for our customers,"
said GEO Chief Executive Officer Patrick Caiger-Smith. "The easy-to-use
graphical tools and highly secure environment offered us the fastest way to
bring great products to market."

Rapid development is critical for GEO because the company develops custom
displays for many of its customers. It offers three flexible prototype
systems customers can use to test out different functions, and then GEO
engineers design a solution based on a customer's unique requirements.

GEO's products employ the EM300 Series, Ember's next-generation ZigBee
chip family that packs the industry's highest wireless networking performance
and application code into the lowest power-consuming chip set. The world's
first ARM Cortex-M3 based ZigBee system-on-chip (SoCs), the EM300 Series
delivers industry leading performance, code density and power efficiency.

Ember's ZigBee networking systems simplify the complexity of integrating
embedded software, networking and RF for developing low-power, wireless
products in the connected home, smart energy and other remote monitoring and
control applications.

"Few people have any idea how much energy they are using, let alone
wasting. While there are many energy display systems on the market, Green
Energy Options stands out with products designed specifically to engage
people's interest in their own energy consumption," said Bert Lutje
Berenbroek, Ember's vice president of sales for EMEA. "GEO's technology makes
energy consumption, and consequently savings, visible, attractive and
relevant to consumers. ZigBee wireless connectivity is critical to that
unique, simple user experience."

About Green Energy Options

Based in Cambridge, UK and Potsdam, Germany, Green Energy Options (GEO)
specialises in the design and manufacture of energy management display
systems for the domestic and commercial market.

GEO aims to capture people's interest by making energy visible and making
information easy to understand. All products focus on engaging people and
their interest; keeping things simple, attractive and relevant to ensure the
product is useful and effective. There are currently over 1,000,000 GEO
displays in the market from the four ranges of displays and web applications.

Whether the requirement is a metering option for your home, school, or
business GEO has the right solution and support for you. For more information

About Ember

Ember Corporation ( develops wireless mesh
networking technology - chips, software and tools - for Smart Energy,
connected homes, and many other monitoring and control applications enabling
greener living and work environments. The Boston-based company is a promoter
of the ZigBee Alliance with an IC design center in Cambridge, England, an
office in Hong Kong and sales channels and distributors worldwide.

    Ravi Sharma             Jill Searl           Amy Seaber
    Ember Corporation       Beaupre Green        Energy Options
    +1-617-951-1236         +1-603-559-5824      +44-1223-851390

Ravi Sharma, Ember Corporation, +1-617-951-1236, ravi.sharma at; Jill Searl, Beaupre, +1-603-559-5824, jsearl at; or Amy Seaber, Green Energy Options, +44-1223-851390, as at

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