GSMA Announces Open Call for Entries for 16th Annual Global Mobile Awards

LONDON, September 13, 2010 - The GSMA today announced that the Global Mobile Awards 2011 are now open
for entry. The Global Mobile Awards, which recognise excellence, achievement
and innovation within the mobile communications industry, will be presented
at the Mobile World Congress in Barcelona on Tuesday 15th February 2011.
Award winners will also be acknowledged at the Mobile World Congress
celebration party to be held that evening.

"The Global Mobile Awards celebrate the very best achievements in mobile
communications, an industry that continues to innovate, surprise and defy
boundaries," said Michael O'Hara, Chief Marketing Officer at the GSMA. "Now
in our 16th year, we have introduced new awards to reflect emerging trends
such as the proliferation of applications and the rise of connected devices
in sectors such as health, transport, utilities and consumer electronics. The
Global Mobile Awards continue to recognise the talent and diversity that
exists across the entire mobile ecosystem and we wish all those taking part
the best of luck."

The GSMA has launched additional awards for 2011 to address new
developments in the mobile industry, and has also revised the entry and
judging process for select awards. A new category, 'Global Mobile App
Awards', has been introduced and will be divided into two sub-categories:
'Apps of the Year', with five awards determined by user choice and
statistical analysis*; and a 'Judges' Choice - Best App' award, with the
winner selected by a panel of independent experts. Nominations for the 'Best
Mobile Handset/Device' and 'Mobile Device Manufacturer of the Year' will also
be chosen by a panel of industry experts rather than through the traditional
online entry process, with the aim of accurately reflecting global market
trends in device innovation and leadership.

The GSMA has also restructured a number of categories to reflect the
broad and always evolving mobile communications industry. The 'Best
Technology' category has been expanded with new awards including 'Best Mobile
Broadband Technology' and 'Best Mobile Technology for Emerging Markets', and
the 'Mobile Innovation' category will honour mobile products and services
with individual awards aimed at vertical sectors such as health, education,
transport and utilities, as well as an award for the best new and innovative
connected device available within these sectors.

In total, 26 awards will be presented under the following categories:

    - Global Mobile App Awards
    - Mobile Advertising and Marketing
    - Best Mobile Business and Enterprise
    - Social and Economic Development
    - Mobile Innovation
    - Green Mobile Award
    - Best Mobile Devices
    - Best Technology
    - Outstanding Achievement Awards

The Global Mobile Awards 2011 can be entered online at
www.globalmobileawards.com and nominations close on Monday 22nd
November 2010. Entries are open to companies across the entire mobile
ecosystem. For a full list of categories, deadlines and award criteria please
visit: www.globalmobileawards.com.

The awards will be judged by a panel of independent experts, analysts,
journalists, academics and, in some cases, mobile operator representatives,
and the GSMA will announce the shortlist of nominations for each category in
mid January 2011.

Global Mobile Award Sponsors include Myriad as the sponsor for the Best
Handset/Device category, and the Government of Catalonia, who is the sponsor
of the Global Mobile App Awards. For further information on the Global Mobile
Awards or if you would like to become a sponsor please contact the GSMA at
awards@globalmobileawards.com.

The GSMA's Mobile World Congress 2011 will be held 14th-17th February in
Barcelona. For further details please visit
www.mobileworldcongress.com.

About the GSMA

The GSMA represents the interests of the worldwide mobile communications
industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's
mobile operators, as well as more than 200 companies in the broader mobile
ecosystem, including handset makers, software companies, equipment providers,
Internet companies, and media and entertainment organisations. The GSMA is
focused on innovating, incubating and creating new opportunities for its
membership, all with the end goal of driving the growth of the mobile
communications industry.

For more information, please visit Mobile World Live, the new online
portal for the mobile communications industry, at
www.mobileworldlive.com or the GSMA corporate website at
www.gsmworld.com.

* Statistical analysis for the Global Mobile App Awards will be provided
by Distimo, a leading independent App Store analytics company.

Daniel Lowther, +44-7747-636-687, press at gsm.org