Hertz and the AA Mark First Anniversary of Exclusive Partnership With Greater Car Rental Benefits for AA Members

AA Members to Benefit From Extended Offers and Special Car Rental Rates From Hertz

UXBRIDGE, England, October 22, 2010 - Hertz, the world's largest general car use brand, and the AA,
UK's largest breakdown provider, are celebrating a very successful first year
in their three year partnership by extending further valuable car rental
services to AA members across the UK.

AA members can obtain a discount of up to 10% on the best
available rates when booking a Hertz car online, plus a free additional
driver and rewards such as bonus Nectar points with all bookings. In
addition, all members have options for faster reservations and rentals, along
with the chance to win exciting prizes in monthly competitions and being
eligible for special offers on the Hertz Collection, a fleet of high
performance cars.

Michel Taride, President of Hertz International said: "We are
delighted to be working in partnership with the AA to help reward the
organisation's members with great offers from the trusted Hertz brand. With a
bundle of excellent customer discounts and benefits, the new partnership has
opened up exciting new travel possibilities for AA customers. We have no
doubt the coming years will see this partnership grow to even greater heights
in superior service."

Andrew Strong, CEO AA Services commented: "The past year with
Hertz has provided even better value to our members. Through this deal, we
have been able to combine Hertz's worldwide experience and leadership in
customer service together with the AA's commitment to providing valuable
member benefits for our members in the UK. Our common goal of providing great
travel experiences means our members can enjoy increased benefits from their
AA membership."

For more information or to make a booking, AA members can
visit: www.theaa.com/membersclub/benefits/car-hire.html

About the AA

The AA is the UK's leading breakdown service with more
dedicated patrols than any other UK roadside assistance provider. The
professionalism and high standards valued by its 15 million members in the
event of a roadside breakdown are also the hallmark of many more AA products
and services.

The AA offers personal financial services including motor and
home insurance, loans, and breakdown repair cover. There are AA products and
services to help both private and fleet motorists to choose and run vehicles.
The AA's website is a motoring, travel and leisure portal and its popular
route planner calculates around four million routes per week. The AA is the
largest independent travel publisher in the UK and one of the top 10
worldwide. Its many publications include maps, travel and lifestyle guides.

AA Public Affairs helps guide and shape motoring policy by
analysing and researching issues, and campaigning on behalf of members and
motorists.

For more information, visit www.theAA.com

About Hertz

Hertz is the world's largest general use car rental company,
operating from over 8,200 corporate locations in 146 countries. Hertz is in
its 91st year of delivering quality car rental solutions to leisure and
corporate customers.

Product and service innovations such as Hertz #1 Club Gold,
Worldwide Online Check-in, specially designed NeverLost(R) satellite
navigation systems, Hertz in-car DVD Entertainment and unique cars offered
through the company's Prestige, Fun and Green Collections, set Hertz apart
from the competition.

    Caroline Trotman-Dickenson
    Hertz (Ketchum Pleon)
    +44(0)207-611-3686
    caroline.trotman-dickenson@ketchumpleon.com

    Alicia Mistry
    Hertz (Ketchum Pleon)
    +44(0)207-611-3574
    alicia.mistry@ketchumpleon.com

Caroline Trotman-Dickenson, Hertz (Ketchum Pleon), +44(0)207-611-3686, caroline.trotman-dickenson at ketchumpleon.com; Alicia Mistry, Hertz (Ketchum Pleon), +44(0)207-611-3574, alicia.mistry at ketchumpleon.com