Hotel du Vin and Bistro Launches Dynamic New Website

By Hotel Du Vin, PRNE
Thursday, November 25, 2010

NEWCASTLE, England, November 26, 2010 - Hotel du Vin and Bistro has launched its dynamic new website which
provides a clear demonstration of the continued investment into the boutique
hotel group.

Hotel du Vin (, working with Leighton,
the digital agency behind the Tourism Australia site, and Mobile Travel
Technologies, has created a website utilising a fully integrated platform
creating an easy and intuitive user journey. Employing leading development
architecture with a resilient hosting platform, the site will be quicker,
more stable and most importantly more secure for users.

Contextualisation for registered users will enable dynamic content to be
delivered enhancing the user experience delivering targeted offers and
special deals. Direct links to the booking system enables real time
visibility of availability for both bedrooms and tables in the bistro.
Enhanced tracking codes provide opportunities to re-engage with a guest who
has dropped out of the booking process no matter what the reason.

Dominic Edmunds, operations director Leighton, said, "We're delighted to
be working so closely with Hotel du Vin. We're genuinely proud of the new
websites and the revised architecture of the customer experience. By working
as an extension the Hotel du Vin Brand and Marketing team, we've been part of
a fruitful collaboration, which has focused on the customer throughout. This
is the first step in a new digital strategy that will lead the market."

The design is based around a lifestyle experience with articles and
features focusing on the love of wine such as video footage of head sommelier
Ronan Sayburn's guide to wines for Christmas lunch. Other features include
details on the communities in which the hotels are located, exciting and
innovative events that visitors and guests can attend and all with an
enhanced user experience.

Robert B. Cook, chief executive of Hotel du Vin, stated, "I think you
deserve a better web-site. As a multi-award winning hotel group, we know you
need a web presence that is insightful, offering more things to appreciate in
the universe of du Vin. A site that is much easier to book a room, a table or
purchase gift vouchers than previously ever thought possible. A platform to
let you shamelessly enjoy all things du Vin and share it with friends using
social networking platforms."

So proud and excited about the new site, Hotel du Vin have been visually
counting down to the launch date and will be engaging their strong following
of fans with two promotional offers including voucher downloads for dinner
with a free glass of Champagne from Facebook.

This is just the beginning of the new evolution of website within the
hospitality industry, taking the guest journey from the first log in. Over
the coming months this platform will continue to build with guest profiles,
tailored and personalised communication, dedicated iPhone and Android based
applications, further social networking activity and engagement strategies
giving Hotel Du Vin site users a voice to ensure a forward thinking and
progressive future for the hotel and bistro group.

About Hotel du Vin

A collection of stylish and unpretentious properties, Hotel du Vin &
Bistro ( strives to be elegant but
relaxed, classic yet quirky.

Each of the boutique hotels ( boasts its own
unique location, be it townhouse, brewery, warehouse or renovated hospital,
complemented by the unmistakable Hotel du Vin essentials.

French-style bistros with a modern edge; unsurpassed wine cellars;
eclectic furnishings; Egyptian cotton linen; monsoon-like showers and
handsprung mattresses.

    For media information and pictures please contact:

    Louise Philip
    Hotel du Vin
    The Quayside
    NE1 3DX

For media information and pictures please contact: Louise Philip, Hotel du Vin, The Quayside, Newcastle, NE1 3DX, +44(0)191-233-1057

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