Hoya Corporation Appoints Chris Japp Global President of Hoya (Pentax) Lifecare Division

TOKYO, March 29, 2010 - Hoya Corporation announced the appointment of Chris N. Japp to the
position of Global President, Hoya (Pentax) Lifecare Division.

"Hoya Corporation is extremely pleased to have Chris Japp lead the global
division for Lifecare," said Hiroshi Hamada, COO of Hoya Corporation. "Chris
brings a wealth of knowledge, insight and experience from the medical devices
and imaging industry. We expect Chris' leadership to have a major impact in
growing Lifecare and Pentax Medical in the years to come."

With more than 25 years experience as a senior executive in the medical
imaging technology industry, Mr. Japp brings a proven track record in global
healthcare firms. He has held executive positions at General Electric
Medical, St. Jude Medical, and most recently was Vice President & General
Manager of Boston Scientific's Imaging Business based in Fremont, California.
Mr. Japp has a degree in Electrical Engineering from Queen's University in
Canada, has taken Executive MBA coursework at Temple University in Tokyo, and
is Six Sigma certified.

"I am honored and excited to be leading the talented global team at Hoya
(Pentax) Lifecare," Mr. Japp says. "Pentax's expertise and knowledge in
medical endoscopy technology combined with the additional strength and focus
as a result of the recent merger with Hoya Corporation will position us as
the global leader in this field. Most importantly, our ongoing commitment and
#1 objective will be to provide our physician customers and their patients
with the highest quality products and services, as well as new innovations
that improve the detection and treatment of cancer and other serious
diseases."

About Hoya Lifecare

Hoya Lifecare provides endoscopic imaging devices and technology to the
medical profession under the brand name of PENTAX. We specialize in the
development of video and fiber endoscopy equipment and computer
technology/imaging products for diagnostic, therapeutic and research
applications in the GI, ENT and Pulmonary medical fields. The company offers
a full range of endoscopes, accessories, carts, computer hardware & software
platforms, video equipment, and computer software for image and data
management. Recent advances include Motion Picture Studio (MPS) for full-
motion, real-time video capture of procedures, transnasal TNE & TEGD,
360degrees Ultrasound, and Confocal Endomicroscopy - an emerging technology
that allows cellular and sub-cellular viewing of tissue through an endoscope.
For more information about Hoya Lifecare, visit
www.hoya.co.jp/english/index.html.

About Hoya Corporation

Hoya Corporation is a global technology company based in Tokyo, Japan,
and the leading supplier of innovative and indispensable high-tech products
and services based upon its advanced optics technologies. Hoya is active in
four fields of business: (1) Eye Care provides eyeglasses, operates retail
shops for contact lenses, and makes intraocular lenses for cataract surgery;
(2) Life Care provides endoscopic system; (3) Electro-Optics makes mask
blanks and photo masks for the semiconductor devices and LCD panels, optical
lenses for digital cameras, and glass memory disks for HDDs; and (4) Imaging
produces SLR/compact digital cameras, interchangeable lenses, lens modules
and micro lenses. Hoya now has over 100 subsidiaries and affiliates, and
employs more than 38,000 people worldwide.

Contact Information: Akiko Maeyama / Naoji Ito, Corporate Communications, Hoya Group, Tel: +81-3-3232-0065 / E-mail: HOYA-pr at mb.hoya.co.jp