HRH Prince Nawwaf Bin Nasser Al Saud to Deliver Keynote at Cost Effective Sustainable Design & Construction Saudi Arabia

DUBAI, UAE, June 9, 2010 - HRH Prince Nawwaf Bin Nasser Al Saud, Executive Director of
the Saudi Environment Society, will open Cost Effective Sustainable Design
and Construction Saudi Arabia. The event will take place at the Hilton Garden
Inn Riyadh Olaya from the 13 - 14 June 2010.

His Royal Highness will represent the Saudi Environmental
Society (SENS), and will announce the new Green Building-EcoSENS programme at
the summit.

"In its efforts to encourage and promote sustainability in
construction, SENS will announce that its new programme, Green Building
EcoSENS, is to be launched soon.

"The programme includes an awareness component for the general
public, a specialised programme for hospitals, and a certified LEED training
programme for newly graduated Saudi engineers. The programme will be
implemented in partnership with high profile specialised international
agencies and the LEED rating system. Official arrangements are currently in
progress and will be launched in late October 2010."

The profile of sustainable construction in the GCC has been
raised in recent years, as private and public sectors have realised both the
commercial and environmental benefits of sustainable practices and solutions.

The Kingdom of Saudi Arabia, due to its rapid expansion and
wealth of natural resources, has been highlighted as one of the areas that
has the most potential for sustainable development. Sultan Faden of the Saudi
Green Building Council was approached to share his perspective on sustainable
construction in KSA.

Sultan Faden commented on projects in KSA that demonstrated
sustainable construction. "Sustainable construction is not new to the Saudi
construction market and there have been many attempts for the last few years.
However, recently there has been a shortage of public services due to a rapid
increase in demand."

"There have been some excellent efforts made by King Abdullah
University for Science and Technology (KAUST), King Adbullah Financial
District, Prince Norah University, and some projects from Saudi Aramco"

"Continued studies and efforts within the public service
sector are being carried out," said Faden. "Environmental, electricity, water
supply and the environment are all on the agenda, the problem is that rate of
demand is extremely high in relation to progress in these areas."

The conference is sponsored by the following companies: Schneider
Electric, Dorce, Sigma Paints, NORR Group Consultants International Limited,
Beckhoff. Co-Hosted by The Saudi Council of Engineers and supported by Saudi
Green Building Council, Enpark, Saudi Environmental Society and UNDP. At the
main conference, there will be an exhibition area where attendees can network
and learn more about the latest innovative solutions available.

The Cost Effective Sustainable Design & Construction Summit
which runs from 13-14 June 2010 at the Hilton Garden Inn Riyadh Olaya, will
explore sustainable design and construction in KSA. In order to reserve your
place on the exclusive guest list email enquiry@ipc.ae. Further information
may be obtained at www.sustainableconstructionsaudi.com

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regional and local leaders. For more information, visit www.iqpc.ae

    For more information, please contact
    Chichi Osuagwu
    Marketing Manager
    IQPC Middle East
    T: +971-4-364-2975
    F: +971-4-363-1938
    enquiry@iqpc

For more information, please contact: Chichi Osuagwu, Marketing Manager, IQPC Middle East, T: +971-4-364-2975, F: +971-4-363-1938, enquiry at iqpc