Huntsman Textile Effects and Genencor Announce Life Cycle Assessment Results on GENTLE POWER BLEACH(TM)

By Genencor, PRNE
Sunday, June 27, 2010

Potential saving: 10 trillion liters of freshwater and 30 million metric tons of CO2 emissions per year

SINGAPORE and PALO ALTO, California, June 28, 2010 - Huntsman Textile Effects and Genencor, a division of Denmark-based
Danisco A/S, today announced the results of a Life Cycle Assessment (LCA) on
GENTLE POWER BLEACH(TM), a bleaching system introduced into the textile
pretreatment market in March 2009. As opposed to conventional bleaching
systems, GENTLE POWER BLEACH(TM) contains unique, first-to-market enzymatic
bleaching technology from Genencor, a leading solutions provider in
industrial biotechnology.

"Although the cotton pretreatment processing parameters will differ
across the globe, we found a substantial advantage for GENTLE POWER
BLEACH(TM) among each of the many environmental impact categories that we
tracked," says Jon Dettling, U.S. Director for Quantis International, the
organization that performed the LCA. "For instance, the LCA concludes that if
the relative benefits of GENTLE POWER BLEACH(TM) were applied to the roughly
26 million tons of cotton produced globally [a 2007-2008 statistic], the
savings in freshwater consumption globally could be in the range of 10
trillion liters of water annually, which is more than 1000 liters annually
for each person on earth. This result depends strongly on the available
information regarding cotton irrigation, but nevertheless illustrates the
large potential benefits of the technology. Significant reductions in global
greenhouse gas emissions are another benefit of this process. It is estimated
that GENTLE POWER BLEACH(TM) has the potential to reduce global CO2 emissions
by 10-30 million metric tons annually," Dettling adds.

"As outlined last year, Genencor is dedicated to delivering innovative
industrial biotechnology solutions which foresee the changing needs of our
customers. At the same time, we are pushing the envelope to deliver solutions
that also significantly contribute to more sustainable business practices,"
commented Glenn E. Nedwin, Executive Vice President of the Technical Enzymes
business unit at Genencor. "The results of the LCA clearly demonstrate the
impact and relevance of enzymatic alternatives to existing technologies for
the textile processing industry - reducing water and energy usage while
increasing performance - a win/win for the industry."

"Both companies see this technology as a critical step towards a more
sustainable textile processing industry," adds Paul Hulme, President from
Huntsman Textile Effects. "Our vision is much aligned with the one from
Genencor, and that is that we need alternative solutions today to tackle the
critical challenges that future generations will face if we don't act now.
The LCA proves that we are heading in the right direction. But there's more
work to be done in the field of more sustainable textile processing as both
consumers and merchandisers are increasingly demanding more responsible
practices from the industry."

The LCA is the first of its kind, as it is related to enzymatic bleaching
solutions for the textile processing industry. It is ISO 14044 compliant, as
it has undergone an external expert peer review. In addition, the results
were validated in production, using existing production sites and processes.

Note: Report available upon request.

About Huntsman:

Huntsman is a global manufacturer and marketer of differentiated
chemicals. Its operating companies manufacture products for a variety of
global industries, including chemicals, plastics, automotive, aviation,
textiles, footwear, paints and coatings, construction, technology,
agriculture, health care, detergent, personal care, furniture, appliances and
packaging. Originally known for pioneering innovations in packaging and,
later, for rapid and integrated growth in petrochemicals, Huntsman today has
more than 11,000 employees and operates from multiple locations worldwide.
The Company had 2009 revenues of approximately $8 billion. For more
information about Huntsman, please visit the Company's website at
www.huntsman.com.

About Genencor:

Genencor, a division of Danisco A/S, is a world leader in industrial
biotechnology and a pioneer in enzyme innovation. Genencor improves process
and product performance for a spectrum of industries, from biofuels and
laundry detergents to textile processing, animal nutrition and food. As part
of a large global organization, Genencor has a manufacturing and distribution
network that spans more than 40 countries. In collaboration with customers,
technology leaders and other stakeholders, Genencor supplies competitive,
biobased solutions. These innovations create value throughout the supply
chain, from raw material to finished product. For more information, please
visit the company's website at www.genencor.com. For more information
on Genencor's suite of products targeted at more sustainable textile
processing, please visit www.primagreen.org.

About Quantis:

A spin-off from two major engineering schools, the Ecole Polytechnique
Federale de Lausanne and the Ecole Polytechnique de Montreal, Quantis
benefits from having among the best experts in Life Cycle Assessment while
maintaining close ties with university research. With its network of
international experts, its strategic research collaborations and its offices
in Switzerland (Lausanne), France (Paris and Lyon), the U.S. (Boston) and
Canada (Montreal), Quantis is one of the world leaders in LCA. For more
information, please visit: www.quantis-intl.com.

Forward Looking Statements:

Statements in this release that are not historical are forward-looking
statements. These statements are based on management's current beliefs and
expectations. The forward-looking statements in this release are subject to
uncertainty and changes in circumstances and involve risks and uncertainties
that may affect the company's operations, markets, products, services, prices
and other factors as discussed in the Huntsman companies' filings with the
U.S. Securities and Exchange Commission. Significant risks and uncertainties
may relate to, but are not limited to, financial, economic, competitive,
environmental, political, legal, regulatory and technological factors. In
addition, the completion of any transactions described in this release is
subject to a number of uncertainties and closing will be subject to approvals
and other customary conditions. Accordingly, there can be no assurance that
such transactions will be completed or that the company's expectations will
be realized. The company assumes no obligation to provide revisions to any
forward-looking statements should circumstances change, except as otherwise
required by applicable law

Loraine Stantzos of Huntsman Textile Effects, +4-161-299-0661, loraine_stantzos at huntsman.com; or Francis Stalder of Genencor, +3-171-568-6304, francis.stalder at danisco.com

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