Indonesia, Brazil and Venezuela Lead Global Surge in Twitter Usage
By Comscore Inc., PRNETuesday, August 10, 2010
Global Audience to Twitter.com Doubles in Past Year, as Latin American Audience Grows Fourfold
RESTON, Virginia, August 11, 2010 - comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world,
today released a report on Twitter.com growth worldwide. The study found that
in June, nearly 93 million Internet users visited Twitter.com, an increase of
109 percent from the previous year, as the social networking site achieved
strong gains across all global regions. Indonesia reported the highest
penetration, with 20.8 percent of Internet users in the country visiting
Twitter.com that month, followed by Brazil and Venezuela, with Venezuela's
growth fueled in large part by Venezuelan President Hugo Chavez's decision to
join Twitter in late April.
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"Twitter.com has experienced an explosion in global traffic over the past
year, establishing itself as one of the most-visited social networking sites
across each of the five worldwide regions," said Graham Mudd, comScore vice
president, search & media. "Today nearly 3 out of 4 global Internet users
access social networking sites each month, making it one of the most
ubiquitous activities across the web. As more users around the world have
become acquainted with connecting and expressing themselves through social
media, it has created an environment where new media like Twitter can emerge
globally in a relatively short period of time."
Triple-Digit Visitation Growth Witnessed Across Most Global Regions
In June 2010, nearly 93 million unique global users age 15 and older
visited Twitter.com from a home or work location, an increase of 109 percent
from the previous year. This excludes usage of Twitter-based applications
such as TweetDeck. An analysis of the five major global regions revealed that
Latin America experienced the strongest audience growth, surging 305 percent
to 15.4 million users. Asia Pacific ranked as the second-fastest growing
region, climbing 243 percent to 25.1 million visitors. The Middle-East Africa
jumped 142 percent to 5 million visitors, while Europe soared 106 percent to
22.5 million visitors. North America, where Twitter has reached a higher
maturity level than other regions, saw a growth of 22 percent to nearly 25
million visitors in June.
Visitation to Twitter.com by Global Regions
-------------------------------------------
June 2010 vs. June 2009
------------------------
Total Audience, Age 15+ - Home & Work Locations*
------------------------------------------------
Source: comScore Media Metrix
-----------------------------
Unique Visitors (000)
---------------------
Jun-09 Jun-10 % Change
------ ------ --------
Worldwide 44,520 92,874 109
--------- ------ ------ ---
Latin America 3,792 15,377 305
------------- ----- ------ ---
Asia Pacific 7,324 25,121 243
------------ ----- ------ ---
Middle East - Africa 2,058 4,987 142
------------- ----- ----- ---
Europe 10,956 22,519 106
------ ------ ------ ---
North America 20,390 24,870 22
------------- ------ ------ ---
*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.
Indonesia, Brazil and Venezuela Boast Highest Twitter Penetration in the
World
Across the 41 individual countries currently reported by comScore,
Indonesia at 20.8 percent had the highest proportion of its home and work
Internet audience visiting Twitter.com. Brazil ranked second with 20.5
percent penetration, followed by Venezuela at 19.0 percent. With Venezuelan
President Hugo Chavez joining Twitter in late April, Twitter.com penetration
in the country spiked 4.8 percentage points in a few short months. The
Netherlands (17.7 percent) and Japan (16.8 percent) rounded out the top five,
while countries in Latin America and Asia Pacific represented many of the
remaining top markets, including the Philippines (14.8 percent), Mexico (13.4
percent) and Singapore (13.3 percent).
Top 20 Markets by Twitter Penetration
-------------------------------------
June 2010
---------
Total Audience, Age 15+ - Home & Work Locations*
------------------------------------------------
Source: comScore Media Metrix
-----------------------------
Location % Reach
-------- -------
Worldwide 7.4
--------- ---
Indonesia 20.8
--------- ----
Brazil 20.5
------ ----
Venezuela 19.0
--------- ----
Netherlands 17.7
----------- ----
Japan 16.8
----- ----
Philippines 14.8
----------- ----
Canada 13.5
------ ----
Mexico 13.4
------ ----
Singapore 13.3
--------- ----
Chile 13.2
----- ----
United States 11.9
------------- ----
Turkey 11.0
------ ----
United Kingdom 10.9
-------------- ----
Argentina 10.5
--------- ----
Colombia 9.6
-------- ---
South Korea 9.3
----------- ---
Ireland 8.4
------- ---
India 8.0
----- ---
Malaysia 7.7
-------- ---
New Zealand 7.5
*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.
Smartphones Drive Mobile Twitter Adoption in U.S. and Europe
An analysis of Twitter usage via mobile for the six mobile markets
currently reported by comScore (U.S., U.K., France, Germany, Spain and Italy)
revealed that Twitter is gaining adoption among smartphone users. In the
U.S., 8.3 percent of smartphone users (4.2 million people) accessed
Twitter.com in a month via the browser on their mobile devices, outpacing
each of the European markets. In Europe, 2.8 percent of smartphone users
overall accessed Twitter.com (1.7 million users), with the U.K. experiencing
the strongest penetration in the region at 5.8 percent, followed by Germany
with 3.1 percent and France with 2.1 percent.
Twitter Penetration Among Mobile Smartphone Users*
3 Month Avg. Ending June 2010
Total Audience Age 13+
Source: comScore MobiLens
-------------------------
Twitter Audience (000) % Reach of Smartphone Users
---------------------- ---------------------------
United States 4,246 8.3
------------- ----- ---
Europe 1,681 2.8
------ ----- ---
United Kingdom 793 5.8
-------- --- ---
Germany 322 3.1
------- --- ---
France 173 2.1
------ --- ---
Spain 165 1.5
----- --- ---
Italy 227 1.4
----- --- ---
*Includes only mobile browser access to Twitter and does not include
other Twitter-based mobile applications.
"For applications such as Twitter that function as an instantaneous
broadcast medium, the mobile device represents the ideal platform to engage
with this content anytime and anyplace," added Mr. Mudd. "The advanced web
browsing features of smartphones enable this behavior, making it likely to
accelerate as these devices gain continued adoption. While desktop-based
Internet usage is still king, mobile web usage is surging on a global scale
placing applications like Twitter at the forefront of that paradigm shift."
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and the preferred source of digital marketing intelligence. For more
information, please visit www.comscore.com/companyinfo.
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Sarah Radwanick of comScore, Inc., +1-312-775-6538, press at comscore.com
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