J.D. Power and Associates and CAR Magazine Report: Initial Quality Gap Between Passenger Vehicles and Pickup Trucks Improves Notably in 2010
By J.d. Power And Associates, PRNETuesday, January 18, 2011
Models from Chevrolet, Honda, Hyundai, Mercedes-Benz, Nissan, Volkswagen and Volvo Each Rank Highest in Initial Quality in South Africa in their Respective Segments; Mercedes-Benz East London Assembly Plant Ranks Highest among Manufacturing Plants
JOHANNESBURG, January 19, 2011 - New-vehicle quality in South Africa has improved considerably, with the
quality gap between passenger vehicles and pickup trucks narrowing by more
than 50 percent in 2010, compared with 2008, according to the J.D. Power and
Associates/CAR Magazine 2010 South Africa Initial Quality Study(SM) (IQS)
released today.
(Logo: photos.prnewswire.com/prnh/20050527/LAF028LOGO-a)
"The improvement in new-vehicle quality is due to a combination of
widespread improvement in existing models and the phasing out of old designs
that had lower levels of initial quality," said Brian Walters, vice president
of J.D. Power and Associates Europe and Africa research operations.
The study is a customer-driven measure of problems experienced during the
first three to seven months of ownership, and examines 228 individual problem
symptoms across nine factors: vehicle exterior; the driving experience;
features/controls/displays; audio/entertainment/navigation; seats; heating,
ventilation and air conditioning (HVAC); vehicle interior;
engine/transmission; and other problems. All problems are identified as the
number reported per 100 vehicles (PP100), with lower scores indicating fewer
problems and better quality.
Among passenger-vehicle models, initial quality averages 184 PP100 in
2010, compared with 245 PP100 in 2008. Similar gains are demonstrated among
pickup truck models, with initial quality averaging 227 PP100 in 2010,
compared with 333 PP100 in 2008. While initial quality is still higher for
passenger vehicles, on average, compared with pickup trucks, the gap between
the two segments has narrowed from 88 PP100 in 2008 to 43 PP100 in 2010.
"Based on international measuring standards, the J. D. Power and
Associates Initial Quality Study is seen as the global benchmark of such
studies, as it represents the voice of the customer," said Hannes Oosthuizen,
editor of CAR Magazine. "Car Magazine is delighted to cover these IQS
research results with its readers."
2010 IQS Ranking Highlights
Models that receive initial quality awards are as follows:
- Lower small car segment: Honda Jazz (for a sixth consecutive time) - Lower compact car segment: Hyundai i10 - Upper small car segment: Volkswagen Jetta - Medium car segment: Mercedes-Benz C-Class - Compact SUV segment: Nissan X-Trail - Medium SUV segment: Volvo XC60 - Compact pickup segment: Chevrolet Corsa Utility
The Mercedes-Benz East London assembly plant that produces the
Mercedes-Benz C-Class ranks highest among South Africa plants in initial
quality for a third consecutive year. Vehicle assembly plants are ranked
based solely on the number of defects and malfunctions in vehicles produced
at the plant. Following the Mercedes-Benz East London assembly plant in the
plant rankings are the Toyota Prospecton and GM Struandale plants.
With 103 PP100, Mercedes-Benz ranks highest among passenger-vehicle
nameplates. Honda (121 PP100) follows Mercedes-Benz in the rankings. Rounding
out the top five are Audi (133 PP100), BMW (138 PP100) and Mazda (142 PP100).
The study finds that the number of quality problems experienced has a
direct impact on customer recommendation rates. Among customers who
experience one or no problems, 82 percent say they "definitely would"
recommend their vehicle to a friend, relative or colleague. Among customers
who report two or more problems, the recommendation rate declines to 57
percent.
Since its launch in the United States in 1987, the IQS has become a
quality standard used by virtually every automotive manufacturer around the
world. In addition to South Africa, J.D. Power and Associates conducts the
IQS in nine other markets: China, Germany, India, Indonesia, Japan, Malaysia,
Thailand, the United Kingdom and the United States.
The 2010 South Africa Initial Quality Study is based on a representative
sample of more than 7 700 new-vehicle owners who purchased their vehicles
between November 2009 and June 2010. The study was funded entirely by J.D.
Power and Associates as part of its global research programs, in co-operation
with the Department of Transport (DOT) and the Road Traffic Management
Corporation (RTMC), and includes a section of questions to assist the
authorities in measuring the performance of its vehicle and drivers licensing
program.
Initial Quality Nameplate Ranking-Passenger Vehicles Problems per 100 Vehicles (Lower score reflects better quality performance) Mercedes-Benz 103 Honda 121 Audi 133 BMW 138 Mazda 142 Kia 145 Volvo 145 Suzuki 147 Toyota 172 Hyundai 179 Land Rover 184 Passenger Vehicle Segment Average 184 Volkswagen 193 Chevrolet 200 Daihatsu 200 Ford 212 Nissan 260 Renault 285 NOTE: The passenger vehicle segment includes car and SUV models only. Included in the study, but not ranked due to small sample size are: Chery, Chrysler, Citroen, Dodge, Fiat, Geely, GWM, Jaguar, Jeep, Lexus, MINI, Mitsubishi, Opel, Peugeot and Tata. Initial Quality Nameplate Ranking-Pickup Trucks Problems per 100 Vehicles (Lower score reflects better quality performance) Toyota 165 Opel 200 Isuzu 216 Pickup Truck Segment Average 227 Ford 264 Nissan 288 NOTE: The pickup truck segment includes compact pickup truck and one-ton pickup truck (single and double cab) models only. Included in the study, but not ranked due to small sample size are: BAW, Chevrolet, Fiat, GWM, Hyundai, Kia, Mazda, Mitsubishi and Tata. Top Vehicles per Segment in Initial Quality Lower Compact Car ----------------- Hyundai i10 130 Chevrolet Spark 170 Lower Small Car --------------- Honda Jazz 100 Mazda 2 120 Opel Corsa 122 Upper Small Car --------------- Volkswagen Jetta 113 Audi A3 130 Mercedes-Benz A-Class 130 Medium Car ---------- Mercedes-Benz C-Class 97 Audi A5 98 Compact SUV ----------- Nissan X-Trail 112 Volkswagen Tiguan 121 Honda CR-V 125 Medium SUV ---------- Volvo XC60 127 Toyota Land Cruiser Prado 184 Compact Pickup -------------- Chevrolet Corsa Utility 163 Opel Corsa Utility 200 NOTE: For an award to be presented, there must be a minimum of three models with sufficient sample in a given vehicle segment. In addition, rankable models must account for at least 67 percent of a vehicle segment's sales. These criteria are not met, and thus, no awards are presented in the following segments: upper compact car; lower luxury car; lower sports car; compact MPV; large MPV; luxury SUV; one-ton single cab/extended cab pickup and one-ton double cab pickup.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a
global marketing information services company operating in key business
sectors including market research, forecasting, performance improvement, Web
intelligence and customer satisfaction. The company's quality and
satisfaction measurements are based on responses from millions of consumers
annually. For more information on car reviews and ratings, car insurance,
health insurance, cell phone ratings, and more, please visit JDPower.com.
J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a global
information and education company providing knowledge, insights and analysis
in the financial, education and business information sectors through leading
brands including Standard & Poor's, McGraw-Hill Education, Platts, and J.D.
Power and Associates. The Corporation has more than 280 offices in 40
countries. Sales in 2009 were $5,95 billion. Additional information is
available at www.mcgraw-hill.com/.
About CAR Magazine
CAR Magazine is read by an average of 1 150 000 people each month. CAR
Magazine also publishes www.carmag.co.za. The results of the J.D. Power and
Associates /CAR Magazine 2011 South Africa Initial Quality Study(SM) (IQS)
are published in the February 2011 issue of CAR Magazine.
J.D. Power and Associates Media Relations Contacts:
John Tews; Troy, Mich., U.S.A.; +1-248-312-4119; media.relations@jdpa.com
Brian Walters; Guildford, Surrey, UK; UK Phone: +44-1483-207-602; South
Africa Phone: 083-379-6464; brian.walters@jdpa.com
No advertising or other promotional use can be made of the information in
this release without the express prior written consent of J.D. Power and
Associates. www.jdpower.com
John Tews, Troy, Mich., U.S.A.., +1-248-312-4119, media.relations at jdpa.com, or Brian Walters, Guildford, Surrey, UK, UK Phone: +44-1483-207-602, South Africa Phone: 083-379-6464, brian.walters at jdpa.com, both of J.D. Power and Associates
Tags: J.D. Power and Associates, January 19, Johannesburg, South Africa