Join Peppa Pig and Friends in a Back to School Personalised Adventure

LONDON, July 19, 2010 - In just a few clicks any child can become the star of the story in the
first ever personalised Peppa Pig book, thanks to the collaboration between
Ladybird Books and leading 'print on demand' publisher, Penwizard.

Starting school, nursery or playgroup is a big event for all small
children but by personalising the experience with this sympathetic story
adventure, Peppa and her friends will help to make a child's introduction to
school a good one!

Customising a book can be done quickly and easily by visiting
www.peppapigandme.com with delivery promised within seven days.

    Book Specification
    - Full colour gloss cover
    - 24 Full colour pages
    - Perfect bound paperback
    - Size: 21 x 28 cm
    - GBP14.99 - PLUS P&P

The website allows you to simply personalise the illustration to look
like the child, including their eye colour, hair colour and style and skin
colour. You can select whether the child goes to school, nursery or playgroup
and even include a personal message, which appears on the first page.

15% Discount with code 362589 at www.penwizard.co.uk

    Notes to editors

    1) Go to School is a personalised children's book involving
       Peppa Pig. The book results from an innovative sub-licensing
       agreement between Penguin and Penwizard.

    2) Personalised children's books are part of a growing
       publishing sector known as 'Print on demand' where the books
       are individually printed using digital technology.

    3) Ladybird Books Ltd is a division of Penguin Group UK

    4) Penwizard Ltd was established in 2004 and is considered the
       market leader in creating print on demand stories in which
       children can star in theirown adventure. Penwizard currently
       provides personalised publishing for some of the biggest characters
       in children's licensing including Fifi, Roary and Noddy.

    5) Peppa Pig is a hugely successful, BAFTA award winning,
       animated series for pre-schoolers. Peppa Pig is co-produced and
       distributed by Astley Baker Davies and E1 Entertainment. Launched
       in the UK in 2004, Peppa airs daily on Five's Milkshake block and
       Nick Jr, receiving consistently high ratings.

    Press Contact
    Kelly Boundy
    Penwizard Ltd
    T: +44(0)845-873-5844
    E: kelly@penwizard.co.uk

    www.penwizard.co.uk

Press Contact - Kelly Boundy, Penwizard Ltd, T: +44(0)845-873-5844, E: kelly at penwizard.co.uk