Ketchum and Ketchum Pleon Announce New Change Management Business, Ketchum Pleon Change

Consultancy to be led by David Rockland, CEO, and Ralf Langen, President

LONDON, January 27 - Six months after Ketchum (www.ketchum.com) and Pleon
(www.ketchum.com/ketchumpleon) announced an agreement
(www.ketchumpleonmerge.com/rss.xml) that marked one of the
largest mergers ever in the public relations industry, the firm,
which operates as Ketchum globally and as Ketchum Pleon in Europe, today
announced the creation of a single change management entity. Ketchum Pleon
Change combines complementary expertise and best practices from two existing
units, Pleon's Change & Transformation Practice and Ketchum's Stromberg
Consulting. Effective immediately, Ketchum Pleon Change will operate in
multiple locations across the globe with offices in London, Munich, New York,
Atlanta and Chicago.

Ralf Langen will serve as President for Ketchum Pleon Change, reporting
to the CEO and overseeing client service, business development and the
consulting portfolio. He continues to be one of the Managing Directors of
Ketchum Pleon Germany, operating out of the Munich office. Most recently,
Langen was the European Practice leader for Pleon's Change & Transformation
Practice. Dr. David Rockland will serve as CEO of Ketchum Pleon Change,
having the overall responsibility for the consultancy's business management.
Dr. Rockland also will continue to lead Ketchum's Global Research Network as
partner and managing director. Based in London, Paul Teuton will head
operations in the U.K. and emerging markets as managing consultant.

Ketchum Senior Partner and CEO Raymond L. Kotcher said: "Increasingly,
our clients are seeking integrated change management programs to drive
greater internal alignment with their external corporate reputation or
marketing efforts. If the two work in concert, they can help pay off a
company's or product's value proposition. If not, the downside can be steep."

"Combining our joint change management, organizational development,
learning and workplace communication capabilities into one is an excellent
example of the value that our merged organization brings to clients," added
Kotcher.

"The Change practice in Europe has long been one of our core offerings,
and I am very pleased to see it built out on a global scale." said Timo Sieg,
Ketchum Pleon senior partner and CEO. "Bringing together the experience and
capabilities of so many into Ketchum Pleon Change allows us to offer clients
best-in-class services wherever their needs exist."

The consultants of Ketchum Pleon Change are trusted advisors for managers
and change agents, delivering powerful tools for making change happen that is
meaningful to people and is a part of their reality.

"The rate and pace at which our clients are confronting changes in the
business environment is unprecedented. Ketchum Pleon Change helps clients
anticipate, manage and engage employees or customers through times of radical
change and transformation," said Rockland.

"Success in change today and tomorrow depends on anticipating
developments, engaging diverse groups of people and creating rich learning
environments for transforming in a way that makes sense for employees," said
Langen. "Ketchum Pleon Change combines strong communications and project
management experience in the M&A and transformational sector with analytical
precision, a profound understanding of organizational behaviour and learning
expertise - all in a way that makes sense for people."

Services comprise Leadership, Culture and Values, Strategy Sharing,
Engagement and Internal Communications, Merger and Acquisition Support, Team
and Functional Effectiveness, Performance Management, HR Strategies,
Restructuring Support, and Learning Environments. For more information on
Ketchum Pleon Change, please visit www.ketchumpleonchange.com.

About Ketchum

A communications innovator, Ketchum ranks among the largest global
communications consultancies and leads the industry in the U.K. and
continental Europe as Ketchum Pleon. With five global practices - Brand
Marketing, Corporate, Healthcare, Food and Nutrition, and Technology - and
specialty capabilities that include Access Communications (high- and
consumer-tech PR), Concentric Communications (experiential marketing, events
and meetings), MMG (clinical trial recruitment), Ketchum Global Research
Network, and Ketchum Sports & Entertainment, Ketchum leverages its marketing
and corporate communication expertise to build brands and reputations for
clients. For more information on Ketchum, a unit of Omnicom Group Inc.
(NYSE:OMC), visit www.ketchum.com.

About Ketchum Pleon

Ketchum Pleon is one of the largest, most geographically diverse
communications consultancies and the established European market leader.
Worldwide, Ketchum has more than 2,000 employees in owned operations and
operates in 66 countries with more than 100 owned and affiliated offices.
Ketchum is a unit of Omnicom Group Inc. (NYSE:OMC;
www.omnicomgroup.com). Additional information on Ketchum Pleon and its
award-winning work can be found at www.ketchumpleon.com.

Contact: Robyn Massey, Ketchum Pleon, +44(0)20-7611-3658, robyn.massey at ketchumpleon.com; Alicia Stetzer, Ketchum, +1-646-935-3910, alicia.stetzer at ketchum.com