Ketchum and TBWA\RAAD\PR Create Joint Venture in Middle East; Firm Will be Known as Ketchum Raad Middle East

By Ketchum Ltd, PRNE
Monday, February 22, 2010

Two Premier Communications Networks Formalize Partnership, Combining Excellent Regional and Global Services and Capabilities

NEW YORK and DUBAI, February 23, 2010 - Ketchum, one of the world's leading public relations agencies, and
TBWA\RAAD\PR, the fast-growing communications network in the Middle East,
today announced the formation of a joint venture agreement to deliver
enhanced capabilities to clients in the region and internationally. Since
2006, TBWA\RAAD\PR has operated as the exclusive affiliate for Ketchum in the
Middle East and North Africa (MENA). The new firm, Ketchum Raad Middle East,
will operate in 14 cities spanning 12 countries, with offices in the United
Arab Emirates
(Dubai and Abu Dhabi), Qatar, Egypt, and Saudi Arabia (Jeddah
and Riyadh), and affiliated offices in Bahrain, Kuwait, Oman, Jordan,
Lebanon, Algeria, Morocco, and Tunisia.

"Today, organizations around the world value the competitive advantage
that well-executed, integrated public relations and communications programs
deliver and see these as a key component of the mix," commented Raymond L.
, senior partner and CEO, Ketchum. "On the one hand, clients are
demanding that their agencies deliver efficient and effective service at
local and regional levels, and on the other hand it must be integrated
globally - across time zones, geographies, languages and cultures. We're
fortunate to be among the few agencies in the world in a position to do just

Jon Higgins, Ketchum senior partner and CEO of international operations,
said, "The Middle East is an increasingly important region for our clients,
with an excellent growth trajectory, and we are thrilled to have the
opportunity to invest with a partner. We're excited to be partnering with a
firm that has demonstrated a first-class approach to public relations. As
leading companies and brands, our clients have a growing need for creative,
business-driving public relations expertise to meet the demands of this
burgeoning public relations market. As Ketchum Raad Middle East, we can
deliver. We look forward to working together to help our clients communicate
effectively across the MENA region, and globally, to help them reach their
business goals."

Building on the excellent collaboration already under way on behalf of
several clients, Ketchum Raad Middle East will work closely to define a MENA
expansion strategy. The two partners bring resources and assets to a market
with a demonstrated appetite for strategic PR. They offer best-in-class
services in corporate communications, crisis and change management, and
consumer (brand) marketing, along with a commitment to high-caliber talent to
service a portfolio of some of the world's top brands and corporations in the
automotive, aviation, technology, professional services, food and beverage,
and pharmaceutical sectors.

"The fit is perfect and the timing is right for TBWA\RAAD\PR to take our
well-established relationship with Ketchum to the next level," said Ramzi
, TBWA\RAAD chairman and CEO. "More and more we see companies in the MENA
region placing public relations at the heart of their marketing programs, and
the new company of Ketchum Raad Middle East is ideally placed to offer client
advice and insight."

"Our TBWA\RAAD\PR team adds a significant level of expertise across Arab
markets and a professional approach that aligns exceptionally well with
Ketchum's collaborative culture and creativity," said Hania Tabet, managing
director, Ketchum Raad Middle East. "We look forward to offering our clients
additional strategic and creative thinking and greater access to
international markets."

About Ketchum

A communications innovator, Ketchum ranks among the largest global public
relations agencies, operating in more than 50 countries. With five global
practices - Brand Marketing, Corporate, Healthcare, Food & Nutrition, and
Technology - and specialty capabilities that include Access Communications
(high- and consumer-tech PR), Concentric Communications (experiential
marketing, events and meetings), MMG (clinical trial recruitment), Ketchum
Global Research Network, Ketchum Pleon Change (change and workplace
communications) and Ketchum Sports & Entertainment, Ketchum leverages its
marketing and corporate communication expertise to build brands and
reputations for clients. For more information on Ketchum, a unit of Omnicom
Group Inc. (NYSE:OMC), visit


TBWA Worldwide ( creates Disruptive ideas expressed
through Media Arts for global clients, including ABSOLUT, adidas, Apple,
Beiersdorf, GSK, Henkel, Infiniti, Mars, McDonald's, Michelin, Nissan, Pernod
Ricard, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony
PlayStation and Visa. TBWA is ranked as a Top 10 worldwide advertising
agency, and was recognized by Advertising Age in 2010 as the "Best
International Network of the Decade." Fast Company Magazine placed TBWA 24th
on its 2009 list of "The World's 50 Most Innovative Companies" and as an
Innovation All-Star in 2010. TBWA has 267 offices in 77 countries, and
approximately 11,000 employees worldwide.

Contact: James Thomas, +971-(0)56-604-2923, james.thomas at Robyn Massey, +44-(0)-7525-699463, robyn.massey at

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