Laptops and Smart Phones - the Most Common Mobile Computing Products Used by CXOs in Europe, Finds Frost & Sullivan

LONDON, March 9, 2010 - Laptops and smart phones are the mobile computing products most commonly
used by European chief executive officers (CXOs). However, web-based
collaboration tools, valuable particularly for business travel, are gradually
gaining importance. Mobile-based applications, both location-based and
multimedia contents, are relatively new concepts offering significant
potential for service providers.

(Logo: www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

New analysis from Frost & Sullivan (www.wireless.frost.com), 2009
European CXOs' Choice: Computing Products and Services, finds that the
European CXOs expect the mobile communication as well as the computing
products and services they use to be utilitarian rather than full of frills.

"Of the various mobile communication and computing products and services,
all European CXOs surveyed in this research use or own laptops/notebooks,"
says Frost & Sullivan Research Manager Krishnendu Roy. "They perceive
reliability as the core function of their laptop/notebook with all other
features being secondary."

Smart phone ownership increased dramatically from 2008 to 2009, with the
number of European CXOs now owning a smart phone doubling. This significant
increase has directly affected standard feature phone ownership rates. Nearly
all European CXOs perceive smart phones to be strictly business phones, while
standard feature phones are seen as personal use phones. In either case,
battery life and ease of use are perceived as the most important features.

"Overall, among those using web-based collaboration tools, 70 percent
consider ease-of-use as the most important feature," concludes Roy.
"Interestingly, having a powerful feature set is least important to European
CXOs as few of them use mobile multimedia content applications or mobile
location based applications."

If you are interested more information on this study, please send an
e-mail to Joanna Lewandowska, Corporate Communications, at
joanna.lewandowska@frost.com, with your full name, company name, title,
telephone number, company e-mail address, company website, city, state and
country.

2009 European CXOs' Choice: Computing Products and Services is part of
the Mobile & Wireless Growth Partnership Services programme, which also
includes research in the following markets: Mobile Payments Markets, The
Evolution of Mobile Location Based Services in Europe, Mobile Communications
Markets in Eastern Europe, Mobile Communications Outlook, European Mobile
Broadband - Melee between Mobile WiMAX and 3G LTE. All research services
included in subscriptions provide detailed market opportunities and industry
trends that have been evaluated following extensive interviews with market
participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to
accelerate growth and achieve best-in-class positions in growth, innovation
and leadership. The company's Growth Partnership Service provides the CEO and
the CEO's Growth Team with disciplined research and best-practice models to
drive the generation, evaluation, and implementation of powerful growth
strategies. Frost & Sullivan leverages over 45 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 40 offices on six continents. To join our Growth Partnership,
please visit www.frost.com.

       2009 European CXOs' Choice: Computing Products and Services
                                   M482-65

    Contact:
    Joanna Lewandowska
    Corporate Communications - Europe
    P: +48-22-390-41-46
    E: joanna.lewandowska@frost.com

www.frost.com

Joanna Lewandowska, Frost & Sullivan Corporate Communications - Europe, +48-22-390-41-46, joanna.lewandowska at frost.com