Light Reading's SPIT Week Begins

Light Reading's week-long coverage effort on Service Provider IT (SPIT) kicks off with a focus on Telecom Service Brokers

NEW YORK, March 1, 2010 - UBM TechWeb's Light Reading (www.lightreading.com), the largest
research-led media company serving the global communications marketplace, is
celebrating Service Provider Information Technology (SPIT) Week, five days of
focused content that covers many of topics and technologies identified in
Light Reading's SPIT Manifesto published in February (
www.lightreading.com/document.asp?doc_id=187395&).

SPIT, or Service Provider Information Technology, is Light Reading's new
term describing the evolving set of non-traditional telecom (and data
networking) technologies that allow for a greater degree of flexibility in
the creation, management, delivery, and monetization of new-generation
communications services. Beginning today, Light Reading is showcasing some
special coverage devoted to the topic during a special week of coverage that
has been generously sponsored by Nokia Siemens Networks.

We're kicking off SPIT Week with a Special Feature, "Who Makes What:
Telecom Service Brokers," which covers an emerging category of devices and
techniques service providers are using to deal with third-party applications
stores and online service development and creation environments
(www.lightreading.com/document.asp?doc_id=186314&).

Also today, Light Reading TV (LRTV) publishes an interview with Ravinder
Jain, the CIO of Aircel Ltd., India's fifth-largest mobile operator. Jain
talks about the growing importance of the CIO in modern service providers,
and how the CIO's team is no longer confined to the back office, but is
increasingly involved in front-line business transformation processes
(www.lightreading.com/video.asp?doc_id=188481&).

"The ongoing developments in the service provider IT sector, whether in
new-generation OSS, convergent billing, service delivery platforms, or policy
control, are vital to the strategies of today's communications service
providers, and need to be identified and understood," says Ray Le Maistre,
Light Reading's International Managing Editor. "We hope our coverage will go
some way toward highlighting the key SPIT issues impacting service providers
and will identify some of new technology developments underway at many of the
industry's major players and innovative specialists."

SPIT Week will be accompanied by a series of SPIT-related Webinars and a
SPIT-related virtual event, Three OSS Imperatives: Customer, Cost & Cloud,
scheduled for April 20. The first Webinar, titled "Generating New Revenue
Streams While Improving Differentiation & Efficiency," will take place on
Thursday, March 4 and is sponsored by Nokia Siemens Networks. You can
register for the Webinar here:
www.lightreading.com/webinar.asp?webinar_id=29374. The Webinar is free
to attend. For information on SPIT-related sponsorship and speaking
opportunities contact sales@lightreading.com.

    Contact:
    Amy Averbook
    Light Reading
    +1-212 600-3373
    averbook@lightreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the
Leading online media, research, and focused event company serving the US$3
trillion worldwide communications market. Lightreading.com is the ultimate
source for technological and financial analysis of the communications
industry, leading the media sector in terms of traffic, content, and
reputation. Light Reading's research arms, Heavy Reading and Pyramid
Research, provide the most comprehensive communications research, market
data, and technology analysis in close to 100 markets around the world. Light
Reading produces nearly 20 targeted communications events including TelcoTV,
and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower
Summit @ CTIA, as well as focused one-day events tailored for cable, mobile,
and wireline executives in the US, Europe, India, and China. Light Reading
was acquired by United Business Media in August 2005 and operates as a unit
of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its core businesses - media solutions, marketing
services, and professional information - UBM TechWeb produces the most
respected and consumed brands, applications, and services in the technology
market. More than 14.5 million business and technology professionals (CIOs,
IT and IT support managers, Web and digital professionals, software and game
developers, government decision makers, and telecom providers) actively
participate in UBM TechWeb's communities. UBM TechWeb brands includes: global
face-to-face events such as Interop, Game Developers Conference (GDC), Web
2.0, Black Hat, and VoiceCon; large-scale online networks such as
InformationWeek, Light Reading, and Gamasutra; research, training, and
certification services, including HDI, Pyramid Research, and InformationWeek
Analytics; and market-leading magazines such as InformationWeek and Wall
Street & Technology. UBM TechWeb is part of UBM, a global provider of media
and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetization
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities - from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists - with integrated
events, online, print, and business information products. Our 6,500 staff in
more than 30 countries are organized into specialist teams that serve these
communities, bringing buyers and sellers together, helping them to do
business and their markets to work effectively and efficiently. For more
information, go to www.unitedbusinessmedia.com.

Amy Averbook, Light Reading, +1-212-600-3373, averbook at lightreading.com