Manolo Romero to Give Keynote at IBC2010

Full day devoted to sport, including Olympics and World Cup in 3D

LONDON, June 30, 2010 - With 2010 a big year for sport and sports broadcasting, the IBC2010
conference is dedicating a full day to the topic. Setting the agenda for the
day will be a keynote presentation from Manolo Romero, the managing director
of Olympic Broadcasting Services.

Romero, who has worked on the coverage of every Olympics since Mexico
1968, now runs host broadcast services on behalf of the International Olympic
Committee. He appears at IBC in a session which looks at the past, present
and future of Olympics coverage, which will also feature Dave Mazza of NBC,
fresh from the challenges of the Vancouver games, and Roger Mosey, the BBC's
leader for the 2012 London Olympics.

Sports sessions run through the conference on Saturday 11 September,
spanning both the content creation and business streams. Other sessions will
look at interactive and online services, a sporting case study, and a look at
how stereoscopic 3D could change the face of sport on television. The 3D
session will be led by Peter Angell of HBS, the host broadcaster for FIFA
World Cup.

"Television and live sport were made for each other, and the need to
engage audiences has driven many of the technical innovations in our
industry," said Michael Lumley, chair of the IBC2010 conference committee.
"We must give sport the weight it deserves in the conference, and there is
no-one better to start the debate than the most powerful man in sports
broadcasting: Manolo Romero. His keynote will be a thought-provoking start to
an absorbing day."

Saturday 11 September is the sport day in the IBC2010 conference, but
related topics are spread through the programme, including showcase
presentations, stereoscopic 3D primers and discussions on working with the
social media so popular with fans. Three of the finalists in the IBC
Innovation Awards, to be presented on Sunday night, are sports projects.

Registration for IBC2010 is now open at www.ibc.org/register. IBC
takes place on 9 - 14 September 2010 in Amsterdam.

    Note to Editors:
    IBC2010
    Conference 9-14 September
    Exhibition 10-14 September
    RAI, Amsterdam

Kelly Hyde, audience marketing assistant manager, IBC, khyde at ibc.org, +44(0)207-832-4104