Media Control GfK International Announces First Half 2010 Home Video Results

Blu-ray Sales up 107%; Retail Markets begin to Stabilize in Western Europe/Japan -

LOS ANGELES, July 14, 2010 - Media Control GfK International, the leader in international media and
entertainment tracking servicing the global entertainment industry, announced
today the release of its First Half 2010 Home Video Report.

According to Media Control GfK International research, based on actual
point-of-sale retail data, consumer purchases of Blu-ray titles increased
(+)107% in major markets in Western Europe/Japan during the first half of
2010 while combined DVD/Blu-ray units sold were near par with last year, at
(-)1.2%.

"The major retail markets for DVD & Blu-ray sales in Western Europe and
Japan are showing positive signs of stabilization due to improving declines
in DVD sales and growing consumer adoption of the Blu-ray format," said Brad
Hackley, President of Media Control GfK USA.

Media Control GfK International's First Half 2010 Home Video Report
provides estimated unit sales and gross consumer spending on DVD & Blu-ray
for Western Europe, Eastern Europe, Japan and Australasia. For press
enquiries or information about Media Control GfK International's 2010
mid-year report, contact: media-controlUSA@gfk.com.

About Media Control GfK:

Established in 1976, Media Control GfK International is the world's
largest provider of international media & entertainment performance metrics,
collecting point-of-sale data from 29 countries and providing both local and
global data analysis to industry clients necessary to make informed decisions
in today's rapidly-changing entertainment environment. Media Control GfK
International has offices in over 30 countries.

Media Control GfK International, +1-310-400-4503, media-controlUSA at gfk.com