Meerkat Book Launch Draws Crowds to Regent Street

LONDON, November 3, 2010 - Hundreds of meerkat fans queued on London's Regent Street
hoping to be among the first to buy A Simples Life, the first book from the
paw of Aleksandr Orlov, founder of comparethemeerkat.com.

Two hundred and fifty signed copies of the book were snapped
up from a pop-up comparethemeerkat shop at 80 Regent Street.

Visitors to the shop, a replica of the one featured in the
most recent comparethemeerkat.com (www.comparethemeerkat.com/)
advertisement, were also able to compare meerkat paintings and view original
artefacts from Aleksandr's mansion.

Kurt Schofield from Exeter, who is studying at the University
of Westminster, queued from 7:30am to be one of the first in line to buy a
signed copy: "I followed Aleksandr on Twitter for ages and saw the news about
the shop and I wanted to make sure I got hold of a signed copy. It worked out
perfectly for me because Thursday is the only day I don't have lectures. The
shop is fantastic and all the Aleksandr memorabilia is great! How could you
not love him!"

The book launch is one of the most eagerly anticipated
literary events of the year. By Thursday morning A Simples Life had reached
No.2 in the Amazon Best Sellers chart.

"I am bristle with pride and delightment that peoples are buy
my book, but I am not shock because it is very thrillsy and elegantly
dictated. Thank you my fans for make my success and remember: early worms can
get specials limit edition sign copy of book from comparethemeerkat shop at
premium Monopoly location 80 Regent Street in London."

"Aleksandr is quickly establishing himself as a strong
contender for the bestselling autobiography of the year," said Neil Campbell,
books manager at Amazon.co.uk Ltd.

Aleksandr wrote A Simples Life; My Life & Times as part of his
efforts to stem the tide of misdirected traffic to his website from people
looking for cheap deals on car insurance at comparethemarket.com
(www.comparethemarket.com/).

The book is published by Ebury Press (RRP GBP9.99) and is
available from all good bookshops and online book store.

"In honour my ancestors, I wish to inspire next generation of
young businesskats," explains Aleksandr. "I am hope that this book will show
what can come of courage, hard work and a good fur-care regime."

A Simples Life is a roller-coaster ride through the history of
Aleksandr's ancestors, their early life in the Kalahari, their flight to
Russia, the battles with mongoose hordes, fortunes made and lost, the early
days of meerkat comparison, cheating muskrats and much, much more.

A YouTube film promoting the book has been viewed more than
20,000 times.

In Aleksandr's own words (from the book)

    - On fashion; "My wardrobe contains many cravats made of purest
      silk from free range silkworms. I also have some spun by specials
      Croatian glow-worms so I can find way to toilet at night"

    - On muskrats; "Never play baccarat with a muskrat"

    - On his legacy; "When they make movie of my life, I would like
      Emilio Estevez to play me, and Danny DeVito to play Sergei. There is no
      negotiation on this"

    - On his early music career: "I would always sing same song.
      'Are You Think I'm Sexy?'. It was a big chart hit at the time and very
      thought provoking..."

    - On Sergei: "Sergei very good driver - he can make drive from
      mansion to front gate in only 25 minutes now"

About Aleksandr Orlov

Aleksandr Orlov has amassed over 760,000 Facebook fans and
around 40,000 followers on Twitter since the first TV advertisements aired in
January 2009. His recent iSimples iPhone application has attracted over
700,000 subscribers, reaching No.1 on the iTunes free app download chart. His
catchphrase 'Simples' has even entered the Oxford English Dictionary.

About comparethemeerkat.com

comparethemeerkat.com is cutting edge meerkat comparison
website that was launch at the very beginnings of the internet. It is also
first ever website to use latest computamabob technologies to make comparing
of meerkats more efficient than ever before.

comparethemeerkat.com has over 1400 different shaped and sized
meerkats to compare. If we can't find meerkat right for you, I will eat my
cravat.

Remember, comparethemeerkat.com cannot find you cheap car
insurance. All timewasters please go to comparethemarket.com (
www.comparethemarket.com/).

comparethemarket.com is a trading name of BISL Limited,
Pegasus House, Bakewell Road, Orton Southgate, Peterborough, PE2 6YS.
Registered in England No. 3231094.

BISL Limited is authorised and regulated by the Financial
Services Authority.

Annie Tarling, +44(0)7918-600461 or Steve Marinker, +44(0)7779-031-936 or a member of the team at Good Relations on +44(0)20-7861-2551. Email: TeamMeerkat at goodrelations.co.uk