Melexis to Chair DASH7 Automotive Working Group

Semiconductor Industry Innovator to Lead Expansion of DASH7 Ecosystem

IEPER, Belgium, July 29, 2010 - Melexis, an early and innovative semiconductor player in the RFID market,
announced today its participation as co-chair of the newly formed Automotive
Working Group within the DASH7 Alliance, a non-profit industry consortium
that promotes the use of the ISO 18000-7 standard for wireless sensor
networking. As an active member of the DASH7 Alliance, Melexis works closely
with more than 50 organizations around the world to advance development of
the ISO 18000-7 (DASH7) standard.

"DASH7's potential for automotive applications like tire pressure
monitoring or other in-vehicle wireless communications is tremendous," said
Patrick Burns, President of the DASH7 Alliance. "By collaborating closely
with a leader like Melexis to not only bring these applications to life but
also to build the automotive ecosystem within the DASH7 Alliance, we are
breaking important ground in one of the largest sensor markets on the
planet."

The company's mission as co-chair for the DASH7 Automotive Working Group
will be to craft a multi-year roadmap for bringing DASH7 into a variety of
automotive applications and markets. For more information on the DASH7
Automotive Working Group visit ht.ly/2hQSv

"There is a great potential for DASH7 technology in the automotive area"
said Gilles Cerede, Product Line Manager for Wireless Automotive & Sensing at
Melexis. "We see a perfect fit between DASH7 features and performance and the
requirements of wireless safety applications. For example the ultra low power
consumption matches the TPMS life time constraints, while the
"multi-kilometer" communication range is perfectly suited for car-to-car and
car-to-infrastructure applications. Last but not least, DASH7 is compatible
from a frequency point of view with existing Remote Keyless Entry systems."

Products with DASH7 wireless sensor networking capability simplify the
way we connect with the people, places and things around us. Operating in the
license-free 433 MHz spectrum, DASH7 offers multi-kilometer range, multi-year
battery life, sensor and security support, and tag-to-tag communications.
DASH7 devices operate on a single global frequency and are interoperable "out
of the box" regardless of application and by design do not require cumbersome
application profiles. DASH7 is the brand given to the ISO 18000-7 standard
for active RFID similar to the use of the WiFi brand for IEEE 802.11
communications.

www.melexis.com

Contact: Rik Moens, Melexis, Marketing & Communications, Tel: +32-13-670-780, rmo at melexis.com