Menicon Expands Partnership with Optimed in North America

Menicon exclusively distributes Optimed's innovative patient education software in North America-

NAGOYA, Japan, November 15, 2010 - Menicon Co., Ltd. has announced its agreement with Optimed Ltd. to become
the exclusive distributor for Optimed's CAPTIV8 communication services and
i-Vue content-driven digital signage software for North America. Earlier this
year, Menicon obtained exclusive distribution rights for Optimed's products
in Japan and Taiwan.

(Photo: www.newscom.com/cgi-bin/prnh/20101115/I-VUE)

"First of all, I would like to say that it is great news to have Menicon
as a strategic partner for the North American market," commented Dr. Trusit
Dave, Director of Optimed. "This reinforces our shared vision that Optimed
products have a strong potential to become the new standard for facilitating
patient understanding and communication about the eye and eye health. We look
forward to working closely with Menicon to support our combined effort."

CAPTIV8 is web-based 3D animation software that can be used by the
eye-care practitioner chair-side to enhance communication with patients. The
technology further enables patients to view the content on their computers,
mobile devices and share it with family and friends.

i-Vue is a digital display system, normally located in the practice
waiting room, that uses 3D animation to educate and inform patients about
products and services. i-Vue allows users to easily and quickly modify
playback content from any remote location, making it a convenient and ideal
solution for multiple location practices.

"According to recent opinion polls, North American patients are
especially concerned with their ability to communicate with their health care
providers," explained Jonathan Jacobson, General Manager of Global Business
Strategies & Operations of Menicon. "CAPTIV8 and i-Vue provide the eye-care
practitioners with state-of-the-art and dynamic communication tools to
explain complex information about eye health to patients. It uses the power
of the internet and computer graphics to deliver meaningful content to
consumers wanting to know more about their own eye health."

About Optimed:

Optimed Ltd. (www.optimed.co.uk) is an innovative software
development company specializing state-of-the-art 3D ophthalmic animation
and web-based communication software. Based in the United Kingdom, Optimed's
technology is sold to Ophthalmologists, Optometrists and Contact lens
practitioners.

About Menicon:

Menicon Co., Ltd. (www.menicon.com), founded by Mr. Kyoichi Tanaka
in 1951 is Japan's first and largest contact lens manufacturer, and now is
represented in over 30 countries. Menicon is a manufacturer dedicated to all
areas of soft and GP contact lens related businesses including material
development, lens designing, and manufacturing of contact lenses and care
solutions. Menicon is a world-leader in the development of hyper-Dk GP
(Menicon Z) and soft contact lenses (Menicon PremiO).

    Contact:
    Toshio Matsushima
    Global Strategies & Operations
    Menicon Co., Ltd.
    Phone: +81-52-937-5021
    Fax: +81-52-935-1121
    E-mail: matsushima@menicon-net.co.jp
    URL: www.menicon.com

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Toshio Matsushima, Global Strategies & Operations, Menicon Co., Ltd., +81-52-937-5021, Fax: +81-52-935-1121, matsushima at menicon-net.co.jp