Meredith Forms Syndicated Digital Content Licensing Agreement for Online Women’s Network Serving European Market
By Meredith Corporation, PRNEWednesday, July 20, 2011
DES MOINES, Iowa and NEW YORK, July 21, 2011 -
Meredith Corporation (NYSE:MDP; www.meredith.com), a
leading global media and marketing company serving women, announced
it will provide editorial content on a syndicated basis to a new
online women’s network aimed at adult women in Europe.
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The network will be developed and led by Kyiv-based Atlantic
Group. Its new digital content division headquartered in
Vienna, Liquid 7, will launch later this calendar year across
Central and Eastern Europe. The network will integrate
content from such Meredith brands as Better Homes and Gardens,
Parents, Fitness and Family Circle.
Meredith will support the network with its considerable
expertise in digital media, including operations, sales and
marketing. In the U.S., Meredith’s online properties -
including www.BHG.com and
www.Parents.com -
reach 20 million unique visitors and deliver 300 million page views
monthly.
“This agreement is a great example of the quality and relevance
of Meredith’s content to women everywhere,” said John Zieser,
Meredith’s Chief Development Officer. ”It’s also recognition
of our deep knowledge and skill at operating strong digital media
businesses.”
The European women’s network will be available in local
languages and focused on issues most important to adult women,
including parenthood, home, food and health and well-being.
Sales and marketing opportunities will be available locally
and regionally. Liquid 7 will integrate social media and
enhanced research capabilities to support client marketing
objectives.
“Working with Meredith is a great opportunity for us,” said
Atlantic Group president Andrew Bain. “Their strong portfolio of
media brands and innovative marketing services is a tremendous
complement to Liquid 7, and will serve our clients well as our key
markets evolve digitally.”
About Meredith Corporation
Meredith Corp. (www.meredith.com) - owner of powerful
consumer brands such as Better Homes and Gardens, Parents and
Family Circle and cutting-edge marketing capabilities - is the No.
1 media and marketing company serving American women.
Meredith is actively seeking international licensing and
strategic partners. If interested please contact John Zieser,
Chief Development Officer (john.zieser@meredith.com).
About Atlantic Group
Atlantic Group (www.agl-media.com) is a communications
holding company focused on advertising and media-related properties
in Central Europe. It owns and manages over twenty brands
operating in advertising, media services, publishing, outdoor and
digital production. Atlantic Group provides both sector
specific and comprehensive communications offerings to advertisers,
with more than 400 international, regional and local clients.
Art Slusark of Meredith Corporation, +1-515-284-3404
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