Sara Lee Launches Ambitious Five-year Sustainable Coffee Plan

By Sara Lee Corporation, PRNE
Sunday, January 9, 2011

The Company Will Triple its Purchases of Certified Coffee; Expand its Partner Programs

UTRECHT, The Netherlands, January 10, 2011 - Sara Lee Corp. (NYSE: SLE) announced today a new five-year initiative to
boost its sustainable commodity program. In the past five years Sara Lee has
become the world's largest buyer of UTZ CERTIFIED Good Inside(R) coffee
thanks to cumulative purchases of more than 110 million kilos of the
commodity. Today the company committed to more than triple that amount in the
next five years and purchase at least 350 million kilos across all its
markets and product segments. The company estimates its sustainability
investments can deliver to coffee farmers, their associations and
representatives up to $100 million of income over and above what they would
have earned by selling uncertified coffee beans in the open market.

"Sara Lee's long-term goal is to use only certified coffee and tea in all
products worldwide, and this new aggressive five-year plan is a very
important step in accelerating our progress," said Frank van Oers, chief
executive officer of Sara Lee's international beverage and bakery businesses.
"By providing coffee growers visibility five years out and publicly
committing to buy very large quantities of certified coffee we can contribute
to improve sustainability in the mainstream coffee market worldwide."

By 2015 Sara Lee will have more than 20% of its entire annual coffee
volume certified sustainable, a percentage currently unmatched by its peers
among the largest mainstream coffee manufacturers. Sara Lee ranks third
worldwide in coffee volume behind Nestlé and Kraft Foods, and ahead of other
leading firms such as The J.M. Smucker Company and Tchibo. Sara Lee's
portfolio of coffee brands includes market leaders such as DOUWE EGBERTS(R),

Sara Lee announced also that it is expanding the number of sustainable
certification partners with which it works. Although the UTZ CERTIFIED
Foundation will remain Sara Lee's main partner for sustainable certification,
the company will liaise occasionally with other programs such as certified
organic or Rainforest Alliance.

Also Certified Tea

In 2010 Sara Lee became the first to bring to market UTZ CERTIFIED Good
Inside(R) tea as part of its long-term commitment to achieve full
certification. Sara Lee is already using certified tea for one third of its
total European tea volume, which is sold under flagship brands such as
PICKWICK(R) and HORNIMANS(R). The company is a long-standing member of the
Ethical Tea Partnership, an international non-commercial alliance of 20
tea-packers with a vision for a thriving global tea sector that is socially
just and environmentally sustainable.

Sara Lee's International Beverage division operates in more than 40
countries around the world and generated $3 billion in net sales in the
fiscal year ended in June 2010. The company is the main sponsor of the Douwe
Egberts Foundation, a multi-million euro investment to improve the living and
working conditions of small coffee and tea farmers in countries of origin.

The UTZ CERTIFIED Foundation is an independent non-profit organization
that runs one of the most popular and respected agricultural commodity
sustainable certification programs. The foundation is dedicated to achieving
sustainable agricultural supply chains that meet the growing needs and
expectations of farmers, the industry and consumers.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers
and customers around the world. The company has one of the world's best-loved
and leading portfolios with its innovative and trusted food and beverage
brands, including Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Sara
and Senseo. Collectively, our brands generate nearly $11 billion in
annual net sales. Sara Lee has approximately 33,000 employees in its
continuing operations worldwide. Please visit for the
latest news and in-depth information about Sara Lee and its brands.

    Sara Lee Corporation
    3500 Lacey Rd.
    Downers Grove, IL 60515 

    Media: Ernesto Duran, +31-30-297-2329
    Analysts: Melissa Napier, +1-630-598-8739

Sara Lee Corporation, 3500 Lacey Rd., Downers Grove, IL 60515, Media: Ernesto Duran, +31-30-297-2329 ; Analysts: Melissa Napier, +1-630-598-8739

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