MyTVBuddy, the First Pan-European Social TV App Now Available on iPad

Special Launch Edition Covering Eurovision 2011

BRUSSELS, May 6, 2011 - Today E-ZONE unveiled its iPad app MyTVBuddy. MyTVBuddy brings Social TV
to the next level of exploration, interaction, engagement and participation.
It lets the user check in to TV programs, watch videos, post messages on
Facebook, share Twitter messages, participate to conversations on the
internal chat and see where other users are located. MyTVBuddy kicks off with
a special launch edition of Eurovision 2011.

MyTVBuddy kicks off as the first pan-European Social TV app on iPad

MyTVBuddy comes with a solution for turning TV viewing into a social
experience by using mobile devices such as the iPad. According to a recent
study of Yahoo, nearly 90 percent of people watching television are using a
mobile device at the same time. Be it Twitter, Facebook, email or instant
messaging, they are doing more than just watching. MyTVBuddy is the first
initiative to propose a pan-European platform enabling Social TV.

Special Launch Edition: Eurovision 2011

The first event that is covered on MyTVBuddy is Eurovision Song Contest
which will take place on 10, 12 and 14th May. With over 120 million
television viewers, Eurovision confirms its status as Europe's favorite TV
show. MyTVBuddy brings the Eurovision experience closer to the fans with an
integrated feature set. First, the fans are the jury since they can rate
every performance. The result of the user votes is aggregated in the
'Ranking' section and can be compared with the official ranking after the
show. Secondly, Eurovision fans will find all relevant and necessary
information about the artists at their fingertips including picture
galleries, video channels and the latest news updates.

MyTVBuddy brings Social TV experience to a higher level

Social media is the heart of MyTVBuddy. To enable the ultimate social TV
companion for a perfect TV evening, MyTVBuddy combines a lot of advanced
social media tools such as Facebook interaction, Twitter streams, a dedicated
internal chat, direct messages to Eurovision artists and an interactive map
showing where other fans are located.

MyTVBuddy, a partnership between E-ZONE and MobileWeb

MyTVBuddy is an initiative of E-ZONE, a Brussels based group of
interactive businesses. MobileWeb was in charge of the development of the
iPad app.

Note for the press:

Appstore: bit.ly/mtbSzt

Website: www.mytvbuddy.net

Contact: E-Zone, Danny Lein - Managing Director, +32-476-94-64-00, danny.lein at E-ZONE.net , Pressdoc : pressdoc.com/p/000fj7