NAVTEQ Location-Based Ad Network Delivers Big Results for The O2

By Navteq, PRNE
Wednesday, November 10, 2010

NAVTEQ's LocationPoint Ad campaign promoting concerts at local O2 music venues throughout the United Kingdom delivers a 40% post-click engagement

LONDON, November 11, 2010 - NAVTEQ, the leading global provider of maps, traffic and location data
enabling navigation, location-based services and mobile advertising around
the world, today announced early results of a first-of-its-kind
location-aware mobile ad services campaign in the United Kingdom.

The O2 campaign promoted the chance to win free concert tickets to a
local concert or special event. NAVTEQ LocationPoint in conjunction with
high-quality Ovi Maps delivered location-aware ads to Nokia smartphone users
as they approached one of more than a dozen O2 concert venues throughout the
U.K. Campaign results show an initial click-through rate of 20%. Of those,
40% of consumers visited the mobile web site to register to win or clicked on
a map showing the venue location and 16% requested an Ovi Map orienting or
directing them to the venue.

Available in the United States and across Europe, NAVTEQ LocationPoint
Advertising leverages NAVTEQ's location content and capabilities to pinpoint
where mobile consumers are, deliver ads and calls to action within close
proximity to advertised points of purchase, and guide them to the merchant's
doorstep. Built-in calls to action including "click to map" and "click to
web" drive traffic to advertised locations and make the network unique.

"We are always looking for innovative ways to communicate through new
technologies," said Shadi Halliwell, Head of Brand at The O2. "LocationPoint
advertising has enabled us to be more relevant with our messages whilst
offering people in the local area the chance to win free tickets to one of
our venues."

"NAVTEQ lets advertisers intelligently tap into the rich potential of
mobile for branding and advertising," said David Barker, NAVTEQ Director Ad
Sales Europe and Africa. "NAVTEQ's LocationPoint advertising services is the
solution that allows big destinations like O2 to drive consumers in their
doors-and do it in ways that can be measured to show proof of return on

To experience the NAVTEQ LocationPoint campaign for The O2, go to For more information on NAVTEQ
LocationPoint, visit

About O2

Telefonica O2 UK Limited is a leading communications company for
consumers and businesses in the UK, with 21.6 million mobile customers and
over 700,000 fixed broadband customers as at 30 June 2010. Telefonica O2 UK
Limited is part of Telefonica Europe plc, a business division of Telefonica
S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia,
Germany and the Czech Republic, and has 54.5 million customers across these


NAVTEQ is the leading global provider of maps, traffic and location data
(digital location content) enabling navigation, location-based services and
mobile advertising around the world. NAVTEQ was founded in 1985 and now
supplies comprehensive digital location content to power automotive
navigation systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions. The Chicago-based company
is celebrating its 25th anniversary in 2010, proudly supported by
approximately 5,100 employees located in 212 offices in 48 countries.

NAVTEQ and LocationPoint are trademarks in the U.S. and other countries.
All rights reserved.


Stella Smith of NAVTEQ, +1-312-894-7614, stella.smith at; or Bob Richter, +1-212-802-8588, bob at, for NAVTEQ

will not be displayed