NeuroFocus CEO Dr. A. K. Pradeep Earns Inaugural 'Person of the Year' Award From USA India Business Summit

Leader of World's Largest Neuromarketing Company Honored at Meeting of U.S. and India's Business and Political Elite

ATLANTA, May 11, 2010 - The USA India Business Summit bestowed its first "Person of the Year"
award on Dr. A. K. Pradeep at a glittering premiere gathering of the two
countries' business and political elite. Held in Atlanta, Georgia May 10-11,
the Summit brought together leaders from both nations to discuss broad issues
centering around the theme, "Growing Business and Promoting
Entrepreneurship".

Dr. Pradeep was singled out for the "Person of the Year Award" for his
"impressive innovations and achievements in the field of neuromarketing,"
said Ani Agnihotri, Program Chair for the Summit, citing these key factors in
the award announcement.

Founded by Dr. Pradeep in 2005, NeuroFocus (neurofocus.com) has
grown to become the world leader in the rapidly-expanding field of
neuromarketing. The company brings the latest advances in neuroscientific
knowledge to market research, employing high-density arrays of EEG sensors to
capture brainwave activity across the full brain at 2,000 times a second per
sensor. These measurements, made at the subconscious level of the mind,
provide the most accurate, reliable, and actionable information about
consumers' responses to brands, products, packaging, in-store marketing,
advertising, and entertainment content.

Combining that brainwave data with pixel-level eye-tracking results,
NeuroFocus produces extremely precise NeuroMetrics for Attention, Emotional
Engagement, and Memory Retention. In addition to an Overall Effectiveness
score representing these three measurements, NeuroFocus also generates Market
Performance Indicators derived from them, including Purchase Intent, Novelty,
and Awareness.

The USA India Business Summit (usaindiabusinesssummit.com) was
formed "to promote business and investment opportunities in technology,
energy, agriculture, health care, infrastructure, manufacturing, supply
chain, logistics, real estate, and other industries," Agnihotri said.

Among the many business and government dignitaries attending the Summit
were Her Excellency Ms. Meera Shankar, Ambassador of India to the United
States; Georgia Governor Sonny Perdue; the Honorable Suresh Kumar, Assistant
U.S. Secretary of Commerce and Director General of the U.S. Foreign
Commercial Service; and Mr. Dinesh Pillai, CEO of Mahindra Special Services
Group.

Headquartered in Berkeley, California, NeuroFocus operates NeuroLabs and
offices in several U.S. cities including New York, Los Angeles, and Dallas,
and abroad in the United Kingdom, Japan, Australia, South Korea, Colombia,
and the Middle East. NeuroFocus will be launching a major expansion of its
current operations in India imminently. The company's clients include many of
the world's largest corporations across dozens of categories, including
Google, Microsoft, PayPal, and Citi.

"It is a distinct honor to be recognized with this inaugural award from
the USA India Business Summit," Dr. Pradeep said at the awards ceremony in
Atlanta's Cobb Galleria Centre. "As a devoted native son of India, and an
American entrepreneur proudly leading a global company, I feel privileged to
accept it on behalf of our two nations, and specially obligated to continue
to uphold the high standards of excellence that Summit attendees represent."

Dr. Pradeep is the author of the upcoming book on neuromarketing titled
"The Buying Brain", which is scheduled for international publication by Wiley
& Sons this summer. It has been hailed by early reviewers including David
Poltrack, Chief Research Officer for the CBS Corporation, who said, "Dr.
Pradeep makes the case for the potential of the dynamic new field of
neuromarketing as a multi-faceted marketing tool and he does so with the
combination of passion, intellect and insight for which he is renowned. A
must read for any marketing practitioner seeking to advance the field."

About NeuroFocus

The world's leading neuromarketing firm, NeuroFocus
(neurofocus.com) brings advanced neuroscience knowledge and expertise
to the worlds of branding, product development and packaging, advertising,
in-store marketing, and entertainment. NeuroFocus clients include Fortune 100
companies across dozens of categories, including automotive, consumer
packaged goods, food and beverage, financial services, Internet,
pharmaceutical, retail, and many more sectors. Entertainment category clients
include major companies in the broadcast and cable television and motion
picture industries.

Headquartered in the U.S. and operating globally through offices and
NeuroLabs in the UK and Europe, the Asia/Pacific region, Latin America, and
the Middle East, the company leverages Nobel Prize caliber and
Doctorate-level credentials in neuroscience and marketing from the University
of California at Berkeley, MIT, Harvard, Oxford, Columbia University, and
other leading institutions, combined with executive business management and
consulting experience. The Nielsen Company is a strategic investor in
NeuroFocus.

Tom Robbins of NeuroFocus, +1-510-526-9882, Mobile, +1-510-367-1920, tom.robbins at neurofocus.com