New Clinical Software Helps Women to "Win" at IVF

LONDON, May 17, 2010 - With the current trend towards personalised medicine, new software for
doctors in a clinical setting will be available from 1st June 2010, to assess
the odds of bringing home a healthy new life following in vitro fertilization
(IVF) treatment. Patients will provide the main inputs such as age, duration
of infertility and number of desired embryos. The results will be a woman's
Take-Home-Baby-Score. FORMYODDS.COM is a unique and novel concept based on 10
years worth of research by its inventor Dr. Christopher Jones that will help
doctors and patients determine appropriate treatment choices.

New findings, shortly to be released to fertility clinics, show that an
astounding number of women who start IVF will discontinue within the first
year, probably due to the relatively high chance of failure and the high
costs if not being treated on the NHS. "Whereas almost 40% will take home a
baby following their full course of IVF, almost half will drop out after only
one or two cycles," says Jones, "These women should be counselled and
FORMYODDS.COM provides helpful guidance to all parties."

Jones continues, "There are about 70 IVF clinics in the UK, servicing the
needs of some 100,000 women and couples who present themselves for IVF
treatment following one year of unsuccessful intercourse. However, my
research shows that there is a patient population of some 750,000 women who
need IVF but may be receiving treatments that are not as likely to work."

"Unfortunately, in the UK the NHS now pays for up to two cycles but
usually for single embryo transfers, this means that if the treatment hasn't
been tailored to the couple's individual need it is less likely to be
successful and they will have to get further treatment privately. A lot of UK
couples can only afford options that don't work," says Professor Frank
Schuller, President of the Centre for Science and Society at Oxford
University. FORMYODDS.COM is, in Schuller's words, "like a GPS that guides
you on how to make babies without breaking the bank when the goal is a
single, healthy baby."

Some women, experiencing failure with IVF the first time, may decide to
try again some years later. This deferral is detrimental. Those few years of
postponement may seriously shrink the odds of ever having the wanted baby.

For further information contact: cjones at formyodds.com; Tanya von Ahlefeldt, +44(0)20-7861-3030