New ZigBee Telecom Services: Maximizing Mobile Communication

New standard provides mobile network operators and businesses with a variety of new value added services

SAN RAMON, California, March 24, 2010 - The ZigBee(R) Alliance, a global ecosystem of companies creating wireless
solutions for use in energy management, residential, commercial and consumer
electronics applications, today announced it completed development of ZigBee
Telecom Services(TM), a new public application profile standard defining
value added services for mobile network operators, businesses and
governments. ZigBee Telecom Services, developed by several leading wireless
carriers, telecom equipment manufacturers and other interested stakeholders
in the Alliance, defines an affordable and easy way for mobile network
operators to offer innovative new low data rate based services that reach
almost anyone using a mobile phone, freeing up scarce 3G/4G infrastructure
for higher end services.

(Logo: www.newscom.com/cgi-bin/prnh/20091005/SF86596LOGO)

With ZigBee Telecom Services, consumers can use their mobile phones to
pay for products and services, create their own gaming and communication
networks, receive product promotional information along with discounts or
coupons from retailers, and determine their location and obtain directions or
information on public spaces in indoor malls and environments without the
need for GPS. In the business environment, employees can manage their
authentication and access to office services and controlled areas. A white
paper from network operators and telecom equipment manufacturers detailing
these and other use cases is available for download at
www.zigbee.org/telecomservices.

"No single wireless technology standard can bring as many low data rate
intensive value added solutions to the mobile user as ZigBee Telecom
Services," said Bob Heile, chairman of the ZigBee Alliance. "ZigBee Telecom
Services offers a new way for mobile network operators to provide numerous
opportunities to expand current services and generate new revenues with one
technology. It also presents a new low cost path to reduce strain on networks
and help consumers maximize their mobile experience."

The ZigBee Telecom Services defines a standard methodology for delivering
a variety of services, including:

    - Information Delivery - subscription-based information
      delivered by network operators includes weather, public safety, traffic
      status, municipal notices, small file downloads, RSS feeds for news and
      stock markets.
    - Location Based Services - identifying a mobile device's location
      within building complexes and malls, crowd tracking, and delivering
      location information, discounts, product information, listing of stores
      and services in area based on user interest.
    - Secure Mobile Payment - secure payment for goods and services in
      stores, parking lots, movie theatres and toll stations, etc. by simply
      approaching a check-out point and entering a PIN on the phone, with
      network operators providing authentication for the payment.
    - Mobile Gaming - hundreds of players can connect their mobile
      devices in their vicinity with authentication by their network operator
      to play multi-player games.
    - Voice - push-to-talk communication between ZigBee equipped
      devices within a 20+ meter range (75 feet).
    - Peer-to-Peer Data Sharing - Small files such as ring tones,
      images, address book contacts and other information provided by network
      operators is shared easily between two ZigBee-enabled mobile devices
    - Mobile Device Office Management and Control - provides employers
      with a simple, convenient and effective means to manage physical access
      control to facilities, office data systems and other services by their
      employees.

ZigBee will be embedded as one of the standard communications
capabilities in mobile phones. Today, ZigBee enabled SIM cards have been
developed for both the European and Korean markets that provide a fully
integrated experience for GSM phones. Other similar aftermarket solutions are
also expected, enabling a large variety of existing phones to be used with
ZigBee Telecom Services and as well as other ZigBee application environments.

ZigBee Telecom Services joins a growing list of public application
profiles available today from the Alliance including ZigBee Smart Energy(TM),
ZigBee Home Automation(TM), ZigBee Remote Control(TM) and ZigBee Health
Care(TM). Two other profiles, ZigBee Retail Services(TM) and ZigBee Building
Automation(TM), are in development.

ZigBee: Control your world

ZigBee is the global wireless language connecting dramatically different
devices to work together and enhance everyday life. The ZigBee Alliance is a
non-profit association of more than 340 members driving development of ZigBee
wireless technology. The Alliance promotes world-wide adoption of ZigBee as
the leading wirelessly networked, sensing and control standard for use in
consumer electronic, energy, home, commercial and industrial areas. For more
information, visit: www.ZigBee.org.

Kevin Schader of ZigBee Alliance, +1-925-275-6672, kschader at inventures.com; or Earlene Tang of GolinHarris , +1-714-918-8215, etang at golinharris.com for ZigBee Alliance