Nitto Tires is the new Gold Sponsor and Official Tyre Supplier of Barbican Turbo in Abu Dhabi

ABU DHABI, UAE, April 22, 2010 - Custom car enthusiasts from all over the Arab world will be
delighted to learn Nitto Tires is the new Gold sponsor and Official Tyre
Supplier for Barbican Turbo 2010. Nitto Tires makes high performance tyres
for car and SUV enthusiasts and Barbican Turbo organised by United Business
Media is the Middle East's custom car and bike show, including custom cars,
modified cars, car tuning, bikes and motorsports.

(Photo:
www.newscom.com/cgi-bin/prnh/20100422/387703 )

Barbican Turbo launched to an attendance of over 19,000
visitors in 2008 and over 26000 visitors in 2009. This year's event is set to
take place from the 7th - 9th of October in the Abu Dhabi National Exhibition
Centre, Abu Dhabi.

Nitto is represented in the UAE by ZAFCO and Gopiraj Kv, the
company's CEO, expressed delight in becoming a new sponsor of Barbican Turbo.
"Barbican Turbo has proved itself to be the number one custom and tuning
event in the Middle East and we are proud to be the new Gold sponsor and
Official Tyre Supplier in 2010"

"Sponsorship of Barbican Turbo will allow Nitto to interact
directly with custom, modified, tuning and performance fans, to continue to
align ourselves as a key player in this industry and to further demonstrate
ZAFCO's commitment to Nitto and the strong relationship between us" He added.

Nitto Tires, fuelled by enthusiasts, builds all types of
high-performance tyres including off-road, rock crawling, mud, European car,
luxury, SUV, tuner, sport compact, import, domestic, drag racing, road racing
and drifting; and is engineered with innovative tread patterns to provide
outstanding handling, prolonged tread life and safety.

Becky Crayman, the Barbican Turbo Sponsorship Director, said
"We are thrilled to have Nitto as a new Gold sponsor and Official Tyre
Supplier of Barbican Turbo 2010. Nitto Tires is our first automotive industry
sponsor and a preferred brand of custom car fans from around the world". She
continued "It's a huge milestone for us to have Nitto's endorsement and will
allow us to continue to deliver quality content for custom fans and to be the
number one event of this type in the region".

Nitto Tires will display a range of jaw-dropping custom
vehicles; 2-door, 4-door and 4×4, complete with a selection of Nitto's best
tyres and are to provide top-class prizes for the different competition
winners at Barbican Turbo. Nitto is also the Official Tyre Supplier for
Barbican Turbo, will provide tyres for the demonstration drift cars and the
drifting safety zone and is running the Nitto RC custom car competition.

Barbican Turbo 2010 will include trade exhibitors, a
trade-dedicated reception and also the Best in Show competition, formerly the
Top 100, the UAE Power Championships, the UAE Sound Off, world-class drifting
demonstrations and the Barbican stage with entertainment throughout the
weekend.

Notes to the editor

For more information please see www.barbicanturbo.com

Barbican TURBO the Middle East's premier custom car show and
includes custom cars, modified cars, car tuning and motorsports. Barbican
Turbo is organised by UBM Middle East, and is one of the four founding
partners of the Abu Dhabi National Exhibition Company.

Barbican TURBO: the Ultimate Auto Fest will cover a range of
areas, providing both trade visitors and consumers everything they need to
modify either their or their clients' vehicles, including;

    - Tuning and Performance (air intakes, exhausts, turbochargers;
    all aftermarket engine parts)

    - Restyling and Accessories (body kits, carbon fibre bonnets and
    spoilers, graphics, aftermarket front and rear lights, tints, paints,
    suspension, dress-up parts for exterior, interior and the engine-bay)

    - Car Care and Accessories (shampoos and polishes, oils and lubes
    etc)

    - Mobile Electronics and Technology (I.C.E - In Car Entertainment,
    stereos, TV screens, DVD players, radar detectors, alarms etc)

    - Aftermarket Wheels and Tyres (chrome wheels, racing wheels, SUV
    wheels, and all types of tyres)

    - Tools and Maintenance (all the equipment related to the
    servicing, modifying and maintenance of vehicles)

    - Business Services (such as specialist car and bike insurance
    companies and brokers)

Further information on UBM Middle East can be found at
www.ubmmiddleeast.com

For images, photographs and further enquiries please contact:
Bryan Espie, Marketing Director, bryan.espie@ubm.com or
+971(0)2-4064314

Photo:
www.newscom.com/cgi-bin/prnh/20100422/387703

For images, photographs and further enquiries please contact: Bryan Espie, Marketing Director, bryan.espie at ubm.com or +971(0)2-4064314