No. 1 Sports App, ScoreMobile, Strikes Again With ScoreMobile FC

TORONTO, June 10, 2010 - Score Media Inc. (TSX: SCR), home of The Score
Television Network, theScore.com, Hardcore Sports Radio and ScoreMobile today
announces the launch of ScoreMobile FC, a free, comprehensive source of
information for world football fans around the globe.

Building on the success of ScoreMobile, the leading sports app in
BlackBerry(C) App World(TM) worldwide and one of the leading apps in Apple's
App Store - and also recently launched for Android - ScoreMobile FC offers
soccer fans:

     -   Live scores, stats and standings for more than 30 international
         soccer leagues from over 15 countries worldwide, growing to over
         50 leagues by the kick-off of the 2010/2011 season
     -   Original video content such as The Score's popular The Footy Show,
         multiplatform programming dedicated to covering all of the latest
         soccer news and highlights
     -   Interactive live blogs for every key game
     -   Breaking news, top stories and game odds

The Score's original sports app, ScoreMobile, is the ultimate resource
for the hardcore sports fan, providing fast and easy access to in-depth sports
information for all major sports leagues. Recently named a "Top 10 Sports App"
in Beckett Media's Guide to Phone Apps and a "Top 20 free BlackBerry App" by
PC Magazine since its initial launch in June 2009, ScoreMobile has quickly
become the industry leader with more than 1.3 million monthly unique visitors
and counting.

"The Score is a revolutionary sports media company who believes in
technological innovation," says Dale Fallon, Director, Mobile, Score Media
Inc. "One of our key strategies is to invest in and promote mobile media and
we know that the portability of content is extremely important to consumers
worldwide. Sports fans have proven the worth of ScoreMobile by downloading it,
using it and spreading the word. Now we're taking that to the next level by
releasing an app for dedicated soccer fans - just in time for the most
incredible sporting event of the year, the 2010 FIFA World Cup(TM)."

Get your soccer fix today and join the club. Download ScoreMobile FC from
BlackBerry(C) App World(TM) - and look for it in Apple's App Store and Android
Market in just days - or visit www.thescore.com/scoremobile/ to find out more.

About Score Media Inc.

Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Created in 1997 in response to the growing
desire for increased participation in the consumption of sports, the Company
has now established itself as the home for hardcore sports fans. Score Media's
primary asset, The Score Television Network ("The Score"), is a national
specialty television service providing sports news, information, highlights
and live event programming in more than 6.7 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including theScore.com and ScoreMobile. Growing from a team of 60 in 1997 to
over 230 employees in 2010, Score Media is a revolutionizing interactive media
company.

About ScoreMobile

ScoreMobile includes a portfolio of innovative offerings including
ScoreMobile for BlackBerry(R) smartphones, ScoreMobile iPhone Edition,
ScoreMobile for Android, ScoreMobile FC, ScoreMobile Video, Score Predictor
and Score txtTV. As a part of Score Media Inc.'s continued investment in
cross-platform initiatives, ScoreMobile will continue to bring fans enhanced
mobile experiences.

Note to Editors:

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For further information: Sharon Lassman, Director, Communications, Score
Media Inc., +1(416)977-6787 x2217, slassman@scoremedia.com

For further information: Sharon Lassman, Director, Communications, Score Media Inc., +1(416)977-6787 x2217, slassman at scoremedia.com