Novarra Introduces oneweb Service with Mobile Apps and Web to a Billion Phones

By Novarra, PRNE
Monday, February 15, 2010

Operators, internet brands and developers overcome fragmentation, expand reach

BARCELONA, Spain, February 16, 2010 - Novarra, the Internet Mobility(TM) company, unveiled its new oneweb
service, accessible to consumers worldwide and designed to provide a
personalized web experience with thousands of apps. The vision of oneweb is
to remove fragmentation hurdles facing the mobile eco-system by seamlessly
enabling web, apps and widgets across a broad range of handset platforms.
oneweb enables mobile developers to cost effectively create apps by providing
a rich and familiar web-application development environment. The cloud-based
solution is easy for consumers to adopt, so service providers and internet
brands can quickly expand reach and generate revenue.

oneweb is immediately usable on thousands of smartphones and feature
phones worldwide without requiring any software download. It uniquely offers
simple, fast, always-on access to daily-use activities including social
networking, streaming video, webmail, news and info in a unified dashboard.
Users can perform single-click sharing and posts to popular social networks.
oneweb will expand to third party apps, widgets and services with dynamic
updates and personalization. Operators, internet brands and OEMs can also
customize and extend oneweb to create their own differentiated services.

"The service is easy to use, by simply going to oneweb.net
(oneweb.net/try?sid=pr-MWC) using the browser on a mobile phone," says
Scott Cotter, Novarra senior director of marketing. "Also, you can
immediately experience oneweb on a PC, just by downloading the app
(oneweb.net/try?sid=pr-MWC), in less than a minute. Since the December
alpha launch, oneweb has drawn traffic from users worldwide with
ever-increasing session lengths and data usage."

"The standardization of browser technologies for the desktop led to an
explosion of internet traffic and content. The web is now evolving to a
dynamic environment, with HTML 5 and rich internet applications," states
Novarra CTO Simon Hunt. "We are committed to expanding oneweb as a similar
platform-agnostic solution to meet the needs of the mobile developer
community."

Internet Mobility and Novarra are trademarks of Novarra, Inc.

Novarra, the Internet Mobility company, provides high performance mobile
internet browsers (www.novarra.com/solutions/html-micro-browsers-and-on-device-portal/)
and platforms for operators, handset manufacturers and internet brands to
create new services and revenue streams for smartphones, features phones and
mobile broadband devices, The solutions deliver a high quality mobile user
experience for services including full rich web browsing
(www.novarra.com/solutions/open-internet-services-platform/), search
(www.novarra.com/solutions/open-internet-services-platform/), widgets
(www.novarra.com/solutions/widgets-and-mobile-content-framework/),
apps (www.novarra.com/solutions/widgets-and-mobile-content-framework/),
video (www.novarra.com/solutions/mobile-multimedia-platform/) and
advertising (www.novarra.com/solutions/mobile-advertising-platform/).
Global, commercial deployments over 8 years have proven consumer
satisfaction, uptake and increased data service revenues.
www.novarra.com/

    Media Contacts:

    Europe:                  North America:
    -------                  --------------
    Kirstyn Langford         Amy Krigman
    Hotwire PR               Topaz Partners
    Novarra@hotwirepr.com    Novarra@topazpartners.com
    +44-(0)-20-7608-2500     +1-781-404-2400

Europe, Kirstyn Langford of Hotwire PR, +44-(0)-20-7608-2500, Novarra at hotwirepr.com, or North America, Amy Krigman of Topaz Partners, +1-781-404 2400, Novarra at topazpartners.com, both for Novarra

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