One to One Connect's MessageMaker Goes Social, Mobile with Version 3.8 Release

BOSTON, December 21, 2010 - One to One Connect, a division of One to One, a Boston-based digital
marketing agency, announces today version 3.8 of MessageMaker, a web-based
SaaS CRM platform that strengthens brand relationships by delivering
measurable content and messages across a broad spectrum of permission
marketing channels. Along with MessageMaker E-mail and MessageMaker Apps,
v3.8 introduces Social and Mobile capabilities to reach consumers across
multiple channels and devices.

"We anticipate both the social and mobile features of MessageMaker v3.8
will prove especially crucial to marketers in 2011 with the influx of
smartphones and tablets flooding the market," said Chris Heitmann, Managing
Director of One to One Connect. "As consumers spend more time than ever
before on social networks and mobile devices, we can help brands meet these
new challenges."

MessageMaker v3.8 is best suited for advanced marketers who are
experiencing reduced email marketing effectiveness due to channel
fragmentation and who are interested in expanding their efforts into
developing applications for mobile, desktop, widget, or social platforms.
Even while adding complexity to the type and frequency of a brand's message,
MessageMaker's Universal Measurement module will reduce the time and effort
involved in aggregating reporting.

    Features include:
    -- Social Connect allows brands to engage with consumers within their
       favorite Social Networks - including Facebook, Twitter, LinkedIn,
       Blogger, Delicious, Digg, Google Buzz, Google Bookmarks, My Space,
       Orkut, Reddit, Stumble Upon, and the Live platforms
    -- Detailed and historical reporting across a brand's efforts in a
       single dashboard
    -- MessageMaker Mobile - Manage and deploy content to mobile apps
    -- Revised Menu Structure - Easier to navigate and use
    -- Deeper segmentation feature within App Reports - Channel & Content
       Interactions

For more information on the MessageMaker v3.8 release, please contact
Mitchel Ahern at mahern@onetooneinteractive.com or +1-617-425-7362.

About One to One Connect:

Catalyzing Relationships

One to One Connect's MessageMaker universal messaging platform
strengthens brand relationships by delivering measurable content and messages
across a broad spectrum of permission marketing channels including apps,
email, social, and mobile.

Visit www.onetooneconnect.com for more information.

Mitchel Ahern of One to One, +1-617-425-7362, mahern at onetooneinteractive.com