One Young World Summit Unites Young Leaders by the Power of Social Media

LONDON, February 4 - Delegates attending One Young World, the world's first global youth
leadership summit in London (8-10 February), were recruited through the power
of social media. Many of the final delegates, representing over 100
countries, were elected after 100,000 votes were cast online, and will use
the event to address major global challenges with counsellors including
Archbishop Desmond Tutu, Bob Geldof and Muhammad Yunus.

One Young World, founded by David Jones and Kate Robertson of Euro RSCG
Worldwide to find new solutions to global issues, needed to engage support
and bring together potential delegates. BraveNewTalent.com, a social
recruiting platform and the initiative's social media partner, devised a
campaign requiring no advertising spend.

Lucian Tarnowski, Founder & CEO, BraveNewTalent, and One Young World
delegate said: "This generation is different; for the first time young people
are an authority on something that really matters - the internet. One Young
World's social media outreach perfectly demonstrates how a generation of
young people can use this powerful tool to improve the world they will
inherit."

To support the One Young World (www.oneyoungworld.com) website,
BraveNewTalent built a Facebook application (
apps.facebook.com/oywcandidates/) so all communications, discussions
and voting could be conducted within social media, vastly decreasing
administration time and budget. Complementary groups, pages and profiles were
developed and managed on BraveNewTalent (bravenewtalent.com/oyw),
Facebook (www.facebook.com/OneYoungWorld?ref=ts), YouTube
(www.youtube.com/oneyoungworld),Twitter (
twitter.com/OneYoungWorld) and WAYN (oneyoungworld.wayn.com/).
Companies and organisations including TakingITGlobal, AIESEC and Youth Asia,
were also called upon to support the initiative.

Kate Robertson, UK Chairman of Euro RSCG Worldwide and One Young World
Founder said: "Lucian has been one of the most outstanding advocates One
Young World could ever have had. He was our very first delegate and ever
since then has been tireless in his efforts to try and get the inaugural
summit underway. His efforts in the social media space at BraveNewTalent have
uncovered amazing talent all over the world for One Young World."

The campaign resulted in over 15 million people receiving information
about One Young World and 100,000 voting for potential delegates from over
100 different countries.

This case study is being presented on Thursday 4 February, during 'A
Conversation on Social Recruitment' (smwbnt.eventbrite.com/), a Social
Media Week London (socialmediaweek.org/london/) event hosted by
BraveNewTalent.

About BraveNewTalent

BraveNewTalent.com is the new social recruiting site that brings social
media to employers in a simple and safe way. The site allows employers to
create and foster communities of candidates. This reduces the communication
gap between candidates and employers as well as creating a far more cost
effective and efficient employer engagement.

www.bravenewtalent.com/

Colin Hallmark, +44-(0)7745-914170