Orange to Become a Key Partner to Microsoft in Europe, Bringing Windows Phone 7 Series Phones Across its Footprint With Specialised Customer Support

By Orange, PRNE
Sunday, February 14, 2010

Partners Working Jointly to Make Orange one of the First Operators to Integrate the Best of its Mobile Services on Microsoft Windows 7 Phones, Giving Customers Simple, Secure Access to Their Online Content

BARCELONA, February 15, 2010 - Orange today announced it is to become a key partner to Microsoft in
Europe for the Windows Phone 7 Series, extending its long-term partnership to
deliver a range of phones in 2010 with smarter design and software
integration that are optimised for Orange customers. Planning to launch later
this year on a range of handsets in France, UK, Spain, Switzerland and other
markets Orange and Microsoft are working more closely than ever before,
sharing platform, service and network innovation to give Orange customers a
simpler, richer experience on Microsoft Windows Phones with specialised
customer support.

In line with Orange's strategy to give mobile customers the best possible
access to content, the companies are continuing to work together to customise
Windows phones by integrating Orange and Microsoft services into one
easy-to-find window on the 7 Series. For the first time, Orange plans to
combine its SIM and network authentication with Microsoft Windows Phone 7
Series to create a single customer "ID", simplifying sign-in and eliminating
the need to register for multiple accounts.

This move would allow Orange customers on 7 Series handsets to enjoy
single sign-on access to Microsoft services such as Xbox LIVE and Zune Music,
alongside a range of Orange services which are seamlessly integrated within
the Windows Phone 7 Series platform. Depending on which market, Orange
services are expected to include Orange TV and Orange Navigation and access
to exclusive, localised content such as the national football league in
France (Ligue 1).

Together with the Windows Phone 7 Series, the extended Orange and
Microsoft partnership will also see joint collaboration that goes beyond
devices, delivering enhanced customer care services to help customers get
more out of their phones.

Olaf Swantee, SEVP of Orange's global mobile business, comments: "We have
a long-standing and successful relationship with Microsoft, having introduced
the first ever SmartPhone together back in 2002. Eight years on, our
collaboration continues to bear fruit as we look to bring Orange Windows
Phone 7 Series customers more than just a phone, but a full end-to-end
multimedia experience that will give them enhanced access to content and
dedicated in-store support. This partnership we are planning with Microsoft,
sharing service capabilities expert customer assistance, is just part of how
Orange is working with the industry to revolutionise customer care and bring
mobile multimedia to everyone."

"People want a phone that focuses on what matters most to them, works on
their behalf and simplifies common tasks. They want a phone that helps manage
and organize all of the information that is constantly swirling around them.
Windows Phone 7 Series brings together related content from the web,
applications and services into a single view to make life easier," said Andy
Lees
, senior vice president of Mobile Communication Business at Microsoft.
"We are excited that Orange will use Windows Phone 7 Series to offer
differentiated services and added value to their customers throughout Europe
with their dedicated care package."

About Orange

For more information: www.orange.com, www.francetelecom.com
, www.orange-business.com

Contact: Georgina Hart: +44-(0)7730989693 georgina.hart at orange-ftgroup.com; Vanessa Clarke: +44-(0)7891056593 vanessa.clarke at orange-ftgroup.com

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