Panoramic Power Wins Qualcomm Ventures QPrize Business Plan Competition

Company Developing Smart Grid Wireless Sensor Systems Receives Total of US$250,000 in Venture Financing -

SAN DIEGO, November 11 - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator
of advanced wireless technologies, products and services, concluded its
international Qualcomm Ventures QPrize(TM) business plan competition last
week with Israel-based company Panoramic Power taking home top honors for the
most innovative business plan of 2009.

Panoramic Power has developed a wireless sensor-based, circuit-level
energy visibility platform that gives enterprises the ability to deploy Smart
Grid technologies within their existing facilities. The company impressed the
QPrize judges with its innovative market strategy and technology that helps
electrical networks run more efficiently.

As a QPrize regional winner, Panoramic Power previously earned US$100,000
in funding to support its business growth. The company will now receive an
additional US$150,000 from Qualcomm Ventures as the QPrize Grand Prize
winner. Additionally, representatives of Panoramic Power will receive a trip
to the Mobile World Congress in Barcelona, Spain to compete as a Global
Finalist in the GSMA's Mobile Innovation Grand Prix competition, which is
part of the GSMA's Global Mobile Awards.

"It was exciting to be a part of this spirited and truly international
competition among companies from China, Europe/Israel, India and North
America," said Nagraj Kashyap, vice president of Qualcomm Ventures.
"Panoramic Power impressed the judges with its winning combination of
seasoned entrepreneurial executives, dynamic market strategy and innovative
product designs. We congratulate Panoramic Power on their well earned Grand
Prize."

More information on Panoramic Power is available at the company's
website: www.panpwr.com.

The Qualcomm Ventures QPrize business plan competition was created to
promote global innovation in the wireless industry. This year's competition
awarded US$550,000 in total seed funding to multiple companies, helping
entrepreneurs to transform their innovative business plans into reality. For
additional details on the 2009 Qualcomm Ventures' QPrize competition and all
the 2009 regional winners, please visit www.qprize2009.com.

Qualcomm Ventures was launched in the United States in November 2000 with
an initial US$500 million allocation. Qualcomm Ventures' aim is to support
Qualcomm's mission of enabling and fostering 3G CDMA and wireless Internet
markets through strategic investments in privately owned startup ventures.
These strategic investments include companies focusing on wireless
communication technologies and products serving consumer, enterprise and
vertical markets worldwide. For more information, please visit
www.qualcomm.com/ventures.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a
2009 FORTUNE 500(R) company. For more information, please visit
www.qualcomm.com.

Qualcomm is a registered trademark and QPrize is a trademark of Qualcomm
Incorporated. All other trademarks are the property of their respective
owners.

    Qualcomm Contacts:
    Emily Kilpatrick, Corporate Communications
    Phone: +1-858-845-5959
    Email: corpcomm@qualcomm.com

    John Gilbert, Investor Relations
    Phone: +1-858-658-4813
    Email: ir@qualcomm.com

Emily Kilpatrick, Corporate Communications, +1-858-845-5959, corpcomm at qualcomm.com, or John Gilbert, Investor Relations, +1-858-658-4813, ir at qualcomm.com, both of Qualcomm Incorporated