MultiChoice Uses Magic Link Service for Seamless Multimedia Content Delivery Across Social Networks

By Qualcomm Incorporated, PRNE
Wednesday, November 10, 2010

Collaboration Enables Delivery to a Variety of Mobile Devices across Africa -

JOHANNESBURG and SAN DIEGO, November 11, 2010 - Qualcomm Services Labs, Inc., a wholly owned subsidiary of Qualcomm
Incorporated (Nasdaq: QCOM), and MultiChoice today announced an agreement for
DStv Mobile, a subsidiary of MultiChoice, to use the Magic Link(TM) service,
which enables the delivery of multimedia in the correct format for numerous
device types through its intelligent URL shortening service. The agreement
enables DStv Mobile to deliver viral multimedia content to consumers via
social networks to a variety of mobile device types, including smartphones,
feature phones, PCs and smartbooks.

"Consumers increasingly want to discover and enjoy multimedia content
directly from their social networks, but delivering content is often
challenging due to the wide variability in consumers' device screen sizes,
screen resolution and even differences in content formats," said Sachin
, director of product management for Qualcomm Services Labs. "The
Magic Link service solves this problem, and we are thrilled to be working
with DStv Mobile to pioneer this social multimedia experience across Africa."

The Magic Link service will allow DStv Mobile to promote its content on
social networks, without having to create individual links or content for
each separate device or platform. The collaboration highlights Qualcomm's
ongoing involvement in Africa and underscores the Company's continued
commitment to adding value to the mobile ecosystem.

"We chose the Magic Link service because it is easy for consumers to use
and will greatly extend our content reach via mobile devices, which is
critical in Africa where mobile is at the forefront of the digital
revolution," said Bradley Daniels, head of product development and portals
for DStv Mobile. "Our goal is to reach more users by enabling them to
discover, view and share the same video seamlessly on Twitter, Facebook or
other social networking sites, creating a viral effect."

Additional information on the Magic Link service is available at

About DStv Mobile

DStv Mobile is the mobile television division of MultiChoice South Africa
- it aggregates and produces mobile TV content and services for a number of
mobile platforms and technologies. DStv Mobile is working to integrate a
range of valuable products and services into the mobile TV environment using
both broadcast and streaming technologies. In 2008, DStv Mobile launched
broadcast mobile TV services in Namibia, Ghana, Kenya and Nigeria. In South
, a streaming service was launched in 2010 and a broadcast service is

About Qualcomm Services Labs, Inc.

Qualcomm Services Labs, Inc. is a wholly owned subsidiary of Qualcomm
Incorporated (NASDAQ: QCOM) created to develop and introduce new services and
applications that tap into the advantages of mobile technology. Designed to
operate as an incubator, the company will explore new ideas, technologies and
service models that can have an immediate impact in the marketplace, as well
as drive adoption of Qualcomm's technologies. Additional information on
Qualcomm Services Labs, Inc. and its products and services is available at

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in
next-generation mobile technologies. For 25 years, Qualcomm ideas and
inventions have driven the evolution of wireless communications, connecting
people more closely to information, entertainment and each other. Today,
Qualcomm technologies are powering the convergence of mobile communications
and consumer electronics, making wireless devices and services more personal,
affordable and accessible to people everywhere. For more information, visit
Qualcomm around the Web:

    Corporate Blog:



Qualcomm is a registered trademark of Qualcomm Incorporated. Magic Link
is a trademark of Qualcomm Services Labs, Inc. All other trademarks are the
property of their respective owners.

    Qualcomm Contacts:
    Dan Album, Corporate Communications
    Phone: +1-858-845-5959

    Warren Kneeshaw, Investor Relations
    Phone: +1-858-658-4813

    DStv Mobile contacts:
    Maiyo Simapungula, PR and Communications
    Phone: +27-11-289-4214

Dan Album, Corporate Communications, +1-858-845-5959, corpcomm at, or Warren Kneeshaw, Investor Relations, +1-858-658-4813, ir at, both of Qualcomm Incorporated; or Maiyo Simapungula, PR and Communications of DStv Mobile, +27-11-289-4214, maiyo.simapungula at

will not be displayed