Paris Prepares for CPhI Worldwide; Industry Leading Pharma Event Attendance Expected to Exceed 25,000

AMSTERDAM, September 14, 2010 - Leading events organiser UBM Live today announced that it expects the
attendance for CPhI Worldwide, the annual flagship tradeshow for pharma
ingredients, now in its 21st year and the year being held in Paris, to exceed
the 25,000 seen at last year's event, held in Madrid. Along with co-hosted
events - P-MEC Europe for equipment, machinery and technology; ICSE for
contract services and packaging; and BioPh Europe for the biopharma sector -
CPhI Worldwide spearheads the world's leading pharma services industry
events, to be held at Paris-Nord Villepinte, from Tuesday 5 to Thursday 7
October.

CPhI Worldwide provides industry professionals with a global platform on
which to do business and to address their pharmaceutical ingredients,
bio-solutions, machinery, technology and outsourcing needs in a single
location. The networking opportunities at CPhI Worldwide allow visitors to
meet with pharma professionals from over 125 countries.

"Four years ago, when the show was last in Paris, attendances topped
22,000, while the 2009 Madrid events drew attracted more than 25,000 people,"
commented CPhI Brand Director, Annemieke Timmers. "Based on the
pre-registration numbers seen so far, which are 6% up on 2009 levels at this
time, we fully expect the 2010 attendance to top all previous years.
Exhibitor numbers are also up, currently standing at 1,934, a significant
jump from the 1,808 we had last year. This steady increase in attendance
underlines the recognition of CPhI, ICSE, BioPh and P-MEC as the industry's
premier annual meeting place."

Continued evolution

As with any industry-leading event, CPhI Worldwide is continually
evolving, mirroring the changing nature of the markets it serves and
providing not just a place to do business, but also an educational forum
designed to help further add value to the overall event experience. For 2010,
CPhI is introducing zoning and, for the first time, the show floor will be
divided up into six different zones, designed to make navigation easier. The
zones - APIs, Custom Manufacturing, Intermediates, Fine Chemicals, Excipients
and General - were introduced as a result of extensive exhibitor and visitor
research and will help visitors find exactly what they are looking for, which
equates to 'more talking, less walking' and a more focused show experience.
In addition, a number of features introduced in 2009 will once again feature,
including a pre-show seminar series, taking place on the afternoon of October
4th, which this year focuses on 'Global Sourcing and Contracting Strategies.'

Designed to stimulate lively debate around current sourcing issues from a
wide range of industry perspectives, the first ever Pharma Outsourcing
Roundtable will run on the 6th October at ICSE, and features representatives
from major pharma, the legal profession, custom manufacturing, excipient
producers and formulators, and CROs. Topics will include re-making R&D
processes, streamlining manufacturing networks, and exploiting the untapped
opportunities offered by the growing economies in Asia, Africa and Latin
America. The panel will consist of very senior, highly experienced supply
chain and outsourcing professionals from some of the world's largest
bio/pharmaceutical companies.

Another first for CPhI Worldwide is the launch of a new mobile website,
which is accessible through www.cphi.com, www.icsexpo.com,
www.p-mec.com and www.bioph-online.com. The website will allow
exhibitors and attendees to easily access event information including
floorplans, exhibitor information and schedules directly from their
Smartphones. The popular Breakfast Briefings will return on all three
mornings of the event, while other highlights will include the seventh annual
CPhI Innovation Awards, which received a record thirty entries this year, and
the 'Speaker's Corner' taking place at CPhI and ICSE.

"CPhI and its associated events have continued to flourish even during
the worst recession in recent history and this has been very gratifying,"
concludes Annemieke Timmers. "We continue to evolve the events to meet
industry demands and again go back to the synergy that exists between them
and the fact that all aspects of the pharma industry are represented in one
place. As visitors from years' past have told us, there are wonderful
opportunities at these events to meet new people and create lasting business
relationships."

The annual schedule of global CPhI events also includes CPhI India
(Mumbai, 1-3 December 2010), CPhI Japan (Tokyo, 18-20 April 2011), CPhI China
(Shanghai, 21-23 June 2011) and CPhI South America (Sao Paolo, Brazil, 24-26
August 2011).

Further information about CPhI and its co-located events can be found
online at www.cphi.com, www.icsexpo.com, www.p-mec.com
and www.bioph-online.com.

    Notes for Editors:
    - UBM Live operates market-leading global exhibition brands and their
      complementary media products.
    - The CPhI pharmaceutical ingredients and related sector exhibitions
      currently number over 15 highly-regarded annual events. The portfolio
      also includes Informex (specialty chemicals), Food Ingredients, HBA
      (health & beauty industry) and Sea Trade (cruise industry).
    - Worldwide locations for its events include China, India, Japan, North
      America, Brazil, Africa and Europe. More than 330,000 business
      Professionals and marketers visit UBM exhibitions each year. The
      exhibitions portfolio is managed from Holland. UBM Live has
      approximately 1,200 employees in the UK, US, Asia and Europe. See
      www.ubm.com

Media, Impress PR, Global (excl. North America): Richard Kerns, richard at impress-pr.com, +44-161-728-5880, or North America: Erin Hatzi, erin at impress-pr.com, +1-503-928-7870; or Company Enquiries: Rob Sahi, +31(0)20-40-99-561