Partner With the Malaysian Services Exhibitors for Profitable Business

THE HAGUE, Netherlands, April 4, 2011 - The continued success of the Malaysia Services Exhibition (MSE) and the
significant demand for Malaysian services in the Middle East and neighbouring
regions have rendered Malaysia External Trade Development Corporation
(MATRADE) to organize the MSE 2011. Organised for the fourth consecutive year
since 2008, the MSE 2011 will be held at the Abu Dhabi National Exhibition
Centre (ADNEC) in Abu Dhabi, United Arab Emirates from April 17 to 20.

According to Ms. Rusiah Mohamed, Trade Commissioner of MATRADE Rotterdam,
high quality, reputable Malaysian companies, capable of delivering
world-class and offering holistic solutions and cutting edge solutions will
be promoting their services at MSE 2011. In fact, the MSE has grown in
reputation among foreign enterprises and high worth individuals as a platform
to conduct business and identify potential collaborations with the Malaysian
service providers.

MSE 2011 will see participation of 150 exhibitors comprising 120
Malaysian service providers and 30 government agencies and services
associations. This year, the MSE will be promoting six key services clusters,
namely, construction & professional services related to construction;
renewable energy, power generation & environment management services; oil &
gas; ICT; healthcare & hospital-related services and specialised training &
business services.

"The Malaysian services industry has proven to be world-class providers
in executing successfully numerous projects worldwide, not only in the area
of construction but also engineering and project management; oil and gas;
education; healthcare and ICT services. Indeed, this strong track record has
put Malaysia on the world map and wins recognition among project owners
abroad", she added.

MSE 2011 will bring all the excellence and professionalism of the
Malaysian services industry right at your doorstep. Foreign businessmen will
find the creativity and innovation of Malaysian service providers at MSE an
experience worth their business visit. From business networking opportunities
to high-level roundtable meetings and other important concurrent events,
there really is something for everyone to forge profitable business alliances
at MSE 2011. This year, MSE 2011 will be held at the same time with popular
international exhibitions in the UAE, namely, the City Scape and City Build.
For more information, please visit www.matrade.gov.my

About MATRADE

The Malaysia External Trade Development Corporation (MATRADE) was
established on March 1, 1993 as the external trade promotion arm of
Malaysia's Ministry of International Trade and Industry (MITI). Its functions
are:

- To promote, assist and develop Malaysia's external trade with
particular emphasis on the export of manufactured and semi-manufactured
products and services;

- To formulate and implement export marketing strategies and trade
promotion activities to promote Malaysia's export;

- To undertake commercial intelligence and market research and create a
comprehensive database of information for the improvement and development of
Malaysia's trade;

- To organise training programmes to improve the international marketing
skills of Malaysian exporters;

- To enhance and protect Malaysia's international trade investment
abroad; and

- To promote, facilitate and assist in the services areas related to
trade.

Website: www.matrade.gov.my

For more information on MSE 2011, please contact: Ms. Rusiah Mohamed, Trade Commissioner, Commercial Section, Embassy of Malaysia, Rustenburgweg 2, 2517 KE Den Haag THE NETHERLANDS, Tel: +31-070-350-5855 / 010-462-7759, Fax: +31-070-350-4757 / 010-462-7349, Email: rotterdam at matrade.gov.my