PopCap Launches Plants vs. Zombies(TM) for the iPhone(TM)

By Popcap Games International, PRNE
Sunday, February 14, 2010

iPhone/iPod Touch Adaptation of 2009 Casual Game of The Year Offers Exclusive Content, Fun and Functionality

DUBLIN, February 15 - PopCap Games, maker of some of the world's most popular video games,
today announced the launch of Plants vs. Zombies(TM) for the iPhone(TM) and
iPod(R) touch. Faithful to the game design of the PC and Mac blockbuster, but
adapted specifically for the iPhone and iPod touch - including exclusive
features and content - Plants vs. Zombies is available immediately for
EUR2.39 from Apple's App Store on iPhone and iPod touch, or at
www.itunes.com/appstore.

"Plants vs. Zombies for iPhone and iPod touch marks the first adaptation
of our wildly popular 'flower defense' game to a new platform, and we're
excited at how well it has translated to the iPhone and iPod touch," stated
Andrew Stein, director of mobile platforms at PopCap Games. "We've stayed
true to the original computer version with the full-featured gameplay of
Adventure mode, and have optimized this adaptation around a seamless touch
interface. Plus, we've added great content, including the new Quick Play
Arena which allows easy replay of any level after completing the Adventure
mode, and more than a dozen achievements to reward successful completion of
in-game challenges."

Featuring non-stop comedic action throughout 50 infinitely replayable
levels, Plants vs. Zombies challenges you to defend your house from
encroaching zombies striving to reach your front door to eat your brains.
Choose from an ever-increasing assortment of specialized, zombie-battling
plants to slow down, confuse, weaken and ultimately destroy the
vegetation-munching undead before they can traverse your yard and reach your
front door. Thoughtful selection of plants, frantic use of resources, and
clever planting/placement decisions are key to overcoming more than two dozen
different kinds of zombies, each with its own combination of "skills" and
behaviors. Additional obstacles and challenges in later levels include the
setting of the sun (complete with a set of defensive mushrooms which are only
usable at night), a creeping fog, and even a swimming pool where the aquatic
zombies make their approach!

Features of Plants vs. Zombies for the iPhone and iPod touch include:

    - The Quick Play Arena allows easy replay of any level after completing
      the 50 levels in Adventure mode

    - More than a dozen achievements to reward successful completion of
      in-game challenges

    - More than four dozen plants, from cherry bombs and peashooters to
      melon-pults, wall-nuts and sunflowers

    - Dozens of different zombie types, including back-from-the-dead miners,
      businessmen, football players, and even a zombie bobsled team

    - Suburban almanac tracks your progress and provides vital stats on plant
      and zombie types

    - Crazy Dave's trunk-o'-the-car shop where you can purchase new plants,
      power-ups, and other zombie-exterminating tools

    - New fluid animation technology creates even more visually appealing
      plants and zippier zombies

    - 11 original musical pieces that mirror the increasing intensity of the
      gameplay

Since its release last year, Plants vs. Zombies for the PC and Mac has
become one of the most successful franchises in casual game history, selling
faster than any previous PopCap title and garnering dozens of PC and casual
"game of the year" accolades.

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform
provider of fun, easy-to-learn, captivating video games that appeal to
everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded
in 2000 and has a worldwide staff of over 260 people in Seattle, San
Francisco
, Chicago, Vancouver, B.C., Dublin, and Shanghai. Its games have
been downloaded more than 1 billion times by consumers worldwide, and its
flagship title, Bejeweled(R), has sold more than 50 million units across all
platforms. Constantly acclaimed by consumers and critics, PopCap's games are
played on the Web, social platforms, desktop computers, myriad mobile devices
(cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular
game consoles (such as Xbox and DS), and in-flight entertainment systems.
PopCap is the only "casual games" developer with leading market share across
all major sales channels, including social, Web portals, retail stores,
mobile phones, MP3 players, and game devices.

The PopCap logo and all other trademarks used herein that are listed at
www.popcap.com/trademarks are owned by PopCap Games, Inc. or its
licensors and may be registered in some countries. Other company and product
names used herein may be trademarks of their respective owners and are used
for the benefit of those owners.

    PR Contacts:

    International:
    Cathy Orr
    corr@popcap.com
    +353-1-646-8107

    Julien Wera
    jwera@popcap.com
    +353-1-6468183

    Ember Wardrop
    ewardrop@popcap.com
    +353-1-6468164

PR Contacts: International: Cathy Orr, corr at popcap.com, +353-1-646-8107; Julien Wera, jwera at popcap.com, +353-1-6468183; Ember Wardrop, ewardrop at popcap.com, +353-1-6468164

YOUR VIEW POINT
NAME : (REQUIRED)
MAIL : (REQUIRED)
will not be displayed
WEBSITE : (OPTIONAL)
YOUR
COMMENT :