Populis Tops Traffic Record With Over 18.7 Million Unique Monthly Users / Comscore

By Populis, PRNE
Monday, November 29, 2010

DUBLIN, November 30, 2010 - Celebrating a rebrand and significant restyling across its 500
web properties, Europe's leader in content on demand Populis
(www.populis.com), has announced a record month for web traffic
figures, registering 18.7 million unique monthly users for October 2010
(Source: Comscore October 2010).

Thanks to the group wide rebrand to Populis (formerly GoAdv)
and a restyling of its principal media brands including Excite Europe, Better
Deals, Nanopublishing and Blogosfere, the online media company is attracting
an ever increasing user base looking for information, offers, comment and
breaking news alongside advice on where to find the best deals online.

Generating 59% of Populis' traffic, Excite is using its strong
history as a pioneer in online publishing to establish its position as a
leading brand in the European consumer internet space.

A unique editorial style and fresh, original content
crowdsourced from an international team of writers and producers enable
Excite to publish thousands of articles every day to a fast increasing
audience. Now producing content over 30 unique channels and active in all
main European countries, Populis is driving Excite to become a top
entertainment destination for consumers.

Following a redesign to simplify and enhance the user experience, Better
Deals has also experienced a jump in user numbers, recording 11% of the
overall figures for October. A bespoke network of more than 700 web guides
Better Deals has 95 vertical sites that offer up-to-date and relevant
content, products, offers, and services to assist users in their online
shopping experience.

Through promotions and buying guides, Better Deals has become
a trusted service between a wide user base and its partners covering topics
across six markets: travel, shopping, motoring, property, broadband, jobs,
dating, finance and seasonal related topics.

A newcomer to the Populis group, Nanopublishing.com was launched in 2009.
Highly engaging vertical content that encourages users interaction and
participation by focusing on the most up-to-date topics, the network includes
topics such as Entertainment, Urban blogging, Lifestyle, Sport and Motors,
Hightech, News and Travel. Italy's top blog network Blogosfere was also
subject to a total restyling. A new look, fresh logo and higher visibility
for its high profile bloggers created an instantaneous hit with its audience.
Nanopublishing and Blogosfere now generate nearly 20% of the group's traffic.

Salvatore Esposito, CEO of Populis, commented, "The registered Comscore
user numbers for October highlight our efforts across the group to enhance
user experience and design on all of our media brands. We are excited to see
record traffic figures of 18.7 million unique users and we're confident that
further investment and organic growth across our media brands will enhance
our offering even further."

About Populis

Populis is one of Europe's fastest growing digital media
companies (GP Bullhound Media Momentum 2010) and European leader in the
production of multilingual content on demand. Created in 2004 the Group
crowdsources, distributes and monetizes over 20,000 items of compelling
content in 8 languages per month for a vibrant network of 500 fully owned and
operated websites including Excite Europe, Better Deals and Nanopublishing.
The media properties generate over 18 million unique monthly users (Source:
Comscore September 2010).

Populis is a pan-European company with a team of over 125
working across offices in Ireland and Italy, active in the UK, Germany,
Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.


Press Contact: Amanda Lorenzani, Head of Communications, Populis, Lorenzani at populis.com, +44-(0)7900-255-970

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